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mobile commerce

mobile commerce

According to the trade index report from 2015 to the present, Vietnam has continuously led in the growth of mobile phone users and the retail market for smart mobile applications. According to the latest data from Statista, as of January 2023, the number of smartphone users worldwide was 6.92 billion, increasing by 4.2% annually. In Vietnam alone, this number is 69 million users, accounting for 97% of the country's population. This shows that smartphones have become popular devices, and the demand for owning and using smartphones is increasing. With a large number of mobile users, the issue of commerce and services on mobile phones will certainly become a source of extremely huge profits. Even after the pandemic has passed, the growth of Mobile Commerce shows no signs of stopping, as mCommerce retail sales reached $415 billion in 2022 and are expected to reach $710 billion by 2025. Mobile shopping applications are increasingly popular and are the most prominent trend in mobile commerce. Lazada, one of the largest e-commerce platforms in Southeast Asia, has made significant strides in applying mobile technology to provide online shopping services. According to statistics from Lazada, since 2014, mobile traffic to Lazada's website has grown significantly compared to desktop traffic. To date, traffic from m-site and applications to Lazada has increased 12 times compared to the same period in 2014, thanks to many promotional programs specifically for consumers shopping via mobile. This research paper on how to develop a mobile commerce platform will help clarify the importance of this trend and provide optimal solutions in application development from Lazada.


Gợi ý nâng cấp từ vựng

  1. "According to the trade index report from 2015 to the present" -> "According to trade index reports from 2015 to the present"
    Explanation: The phrase "According to the trade index report" is grammatically incorrect as it implies a single report. Using "According to trade index reports" corrects this and maintains the plural form to encompass multiple reports, aligning with the plural subject "reports."

  2. "Vietnam has continuously led in the growth" -> "Vietnam has consistently led in the growth"
    Explanation: "Continuously" implies uninterrupted continuity, which may not be accurate in this context. "Consistently" better conveys the steady and ongoing nature of Vietnam’s growth in mobile phone users and retail market for smart mobile applications.

  3. "the number of smartphone users worldwide was 6.92 billion" -> "the global number of smartphone users was approximately 6.92 billion"
    Explanation: Adding "approximately" before the number provides a more precise and formal tone, acknowledging the potential for slight variations in the data.

  4. "increasing by 4.2% annually" -> "increasing annually by approximately 4.2%"
    Explanation: Rearranging the phrase to "increasing annually by approximately 4.2%" clarifies the frequency of the increase, making it clearer that it is an annual increase.

  5. "this number is 69 million users" -> "this figure represents 69 million users"
    Explanation: "This number is" is somewhat informal and vague. "This figure represents" is more precise and formal, suitable for academic writing.

  6. "accounting for 97% of the country’s population" -> "comprising 97% of the country’s population"
    Explanation: "Accounting for" is somewhat informal and can be replaced with "comprising," which is more formal and precise in academic contexts.

  7. "the issue of commerce and services on mobile phones will certainly become a source of extremely huge profits" -> "the issue of mobile commerce will undoubtedly become a significant source of substantial profits"
    Explanation: "Extremely huge" is redundant and informal. "Substantial" is more precise and academically appropriate. "Undoubtedly" replaces "certainly" for a more formal tone.

  8. "Mobile shopping applications are increasingly popular and are the most prominent trend in mobile commerce" -> "Mobile shopping applications are increasingly popular and represent the dominant trend in mobile commerce"
    Explanation: "Represent the dominant trend" is more precise and formal than "are the most prominent trend," which is somewhat redundant and informal.

  9. "has made significant strides in applying mobile technology" -> "has made significant advancements in leveraging mobile technology"
    Explanation: "Advancements" is more specific and formal than "strides," which is somewhat colloquial. "Leveraging" is also more precise than "applying," which is somewhat generic.

  10. "traffic from m-site and applications to Lazada has increased 12 times" -> "traffic from the m-site and applications to Lazada has increased by a factor of 12"
    Explanation: "Increased 12 times" is informal and vague. "Increased by a factor of 12" is more precise and formal, suitable for academic writing.

  11. "this research paper on how to develop a mobile commerce platform" -> "this research paper on the development of a mobile commerce platform"
    Explanation: "On how to develop" is redundant and informal. "On the development of" is more concise and formal, improving the academic tone.

Band điểm Task Response ước lượng: 8

Band Score for Task Response: 8

  • Answer All Parts of the Question:

    • Detailed explanation: The essay effectively addresses the topic of mobile commerce by providing relevant statistics and examples, particularly focusing on Vietnam’s growth in mobile phone usage and the rise of mobile commerce. The mention of Lazada as a case study illustrates the practical implications of mobile commerce. However, the essay could benefit from a more explicit connection to the broader implications of mobile commerce beyond just statistics and specific examples.
    • How to improve: To comprehensively address all elements of the question, the essay could include a discussion on the potential challenges or drawbacks of mobile commerce, such as security concerns or market saturation. Additionally, exploring the impact of mobile commerce on consumer behavior or traditional retail could provide a more rounded perspective.
  • Present a Clear Position Throughout:

    • Detailed explanation: The essay maintains a clear focus on the growth and significance of mobile commerce, particularly in the context of Vietnam and Lazada. The position is consistent, emphasizing the positive trends and future potential of mobile commerce. However, the essay lacks a strong thesis statement that clearly outlines the author’s stance on mobile commerce.
    • How to improve: To enhance clarity and consistency, the introduction could include a definitive thesis statement that encapsulates the main argument or perspective on mobile commerce. This would guide the reader and reinforce the essay’s position throughout.
  • Present, Extend, and Support Ideas:

    • Detailed explanation: The essay presents a variety of ideas supported by statistics and specific examples, such as the growth of smartphone users and the success of Lazada. However, while the data is compelling, some points could be further elaborated. For instance, the implications of the growth in mobile commerce for businesses or consumers are not fully explored.
    • How to improve: To effectively present, elaborate, and substantiate ideas, the essay could include more analysis of the data presented. For example, discussing how Lazada’s strategies have impacted consumer shopping habits or the overall retail landscape would provide deeper insights. Additionally, integrating counterarguments or alternative perspectives could strengthen the argument.
  • Stay on Topic:

    • Detailed explanation: The essay remains largely focused on the topic of mobile commerce, with relevant statistics and examples that support the main theme. There are no significant deviations from the topic, which is commendable. However, some sections could be more tightly aligned with the central theme of mobile commerce rather than simply presenting data.
    • How to improve: To maintain focus and relevance, the essay should ensure that every piece of information directly relates to the implications of mobile commerce. For instance, while the statistics on smartphone usage are relevant, the essay could better connect these figures to the broader trends in mobile commerce rather than presenting them as standalone facts.

In summary, while the essay demonstrates a strong understanding of mobile commerce and presents relevant data, it could benefit from a clearer thesis statement, deeper analysis of ideas, and a more explicit connection between statistics and the implications of mobile commerce. By addressing these areas, the essay could achieve an even higher band score.

Band điểm Coherence & Cohesion ước lượng: 8

Band Score for Coherence and Cohesion: 8

  • Organize Information Logically:

    • Detailed explanation: The essay presents information in a logical sequence, starting with a broad overview of mobile commerce trends globally and narrowing down to specific statistics about Vietnam and Lazada. The introduction effectively sets the context, and the progression from general data to specific examples demonstrates a clear logical flow. However, the transition between the general statistics and the specific case of Lazada could be smoother to enhance the overall coherence.
    • How to improve: To enhance logical flow, consider using transitional phrases that explicitly connect the general trends to specific examples. For instance, after discussing global smartphone usage, a sentence like, "This global trend is mirrored in Vietnam, where…" could help bridge the two sections more effectively.
  • Use Paragraphs:

    • Detailed explanation: The essay lacks clear paragraphing, which affects readability and the ability to follow the argument. Currently, it reads as a single block of text, making it challenging for the reader to identify distinct points or arguments. Each new idea or example should ideally start a new paragraph to improve clarity.
    • How to improve: Implement a structured paragraphing approach. For instance, start a new paragraph when introducing the statistics about Vietnam, and another when discussing Lazada. Each paragraph should have a clear topic sentence that outlines the main idea, followed by supporting details. This will help the reader easily navigate through the essay.
  • Use a Range of Cohesive Devices:

    • Detailed explanation: The essay employs some cohesive devices, such as "according to" and "this shows," which help in linking ideas. However, the range of cohesive devices is somewhat limited, and there are instances where the connections between sentences could be strengthened. For example, the transition from discussing the growth of mobile users to the implications for commerce could benefit from additional linking words or phrases.
    • How to improve: To diversify the use of cohesive devices, consider incorporating a variety of linking words such as "furthermore," "in addition," "consequently," and "however." This will not only enhance the flow of ideas but also clarify the relationships between different points. Additionally, using pronouns or synonyms to refer back to previously mentioned concepts can help maintain coherence without unnecessary repetition.

By addressing these areas, the essay can achieve a higher level of coherence and cohesion, ultimately enhancing its overall effectiveness and clarity.

Band điểm Lexical Resource ước lượng: 8

Band Score for Lexical Resource: 8

  • Use a Wide Range of Vocabulary:

    • Detailed explanation: The essay demonstrates a strong command of vocabulary relevant to the topic of mobile commerce. Terms such as "mobile commerce," "retail market," "smart mobile applications," and "e-commerce platforms" are effectively utilized, showcasing a good range of lexical items. The use of phrases like "extremely huge profits" and "significant strides" indicates an ability to convey complex ideas succinctly. However, there are instances where vocabulary could be more varied; for example, the repeated use of "mobile" could be replaced with synonyms or paraphrased to enhance lexical diversity.
    • How to improve: To further improve, consider incorporating synonyms or related terms. For instance, instead of repeating "mobile," you could use "portable" or "handheld" in different contexts. Additionally, exploring more advanced vocabulary related to technology and commerce could elevate the essay’s sophistication.
  • Use Vocabulary Precisely:

    • Detailed explanation: The essay generally employs vocabulary accurately, with terms like "traffic," "promotional programs," and "application development" used in appropriate contexts. However, the phrase "extremely huge profits" could be seen as somewhat imprecise; "substantial profits" or "significant profits" would convey the idea more effectively without redundancy.
    • How to improve: Focus on refining word choices to ensure precision. For example, replace vague descriptors with more specific terms that convey the intended meaning clearly. Consider using a thesaurus to find alternatives that fit the context better, ensuring that the nuances of meaning are preserved.
  • Use Correct Spelling:

    • Detailed explanation: The essay displays a high level of spelling accuracy, with no noticeable errors. Terms such as "commerce," "applications," and "statistics" are spelled correctly, reflecting a strong grasp of standard English spelling conventions. This accuracy contributes positively to the overall readability and professionalism of the essay.
    • How to improve: While spelling is already strong, it’s beneficial to maintain this level of accuracy. Regularly practicing spelling through writing exercises or using spelling apps can help reinforce this skill. Additionally, proofreading the essay before submission can catch any inadvertent mistakes that may arise from typographical errors.

Overall, the essay demonstrates a commendable level of lexical resource, with room for improvement in vocabulary variety, precision, and maintaining spelling accuracy. By addressing these areas, the essay could achieve an even higher band score in future assessments.

Band điểm Grammatical Range & Accuracy ước lượng: 8

Band Score for Grammatical Range and Accuracy: 8

  • Use a Wide Range of Structures:

    • Detailed explanation: The essay demonstrates a commendable variety of sentence structures. For instance, complex sentences such as "According to the trade index report from 2015 to the present, Vietnam has continuously led in the growth of mobile phone users and the retail market for smart mobile applications" effectively convey detailed information. Additionally, the use of conditional structures, as seen in "the demand for owning and using smartphones is increasing," adds depth to the analysis. However, there are instances of repetitive sentence beginnings and a reliance on similar structures, which could limit the overall variety.
    • How to improve: To enhance the range of structures, consider incorporating more varied sentence openings and experimenting with different forms, such as using participial phrases (e.g., "Having analyzed the data, it is evident that…") or relative clauses (e.g., "Mobile applications, which have gained popularity, are…"). This will not only diversify sentence structure but also improve the flow of ideas.
  • Use Grammar and Punctuation Accurately:

    • Detailed explanation: The essay generally exhibits a high level of grammatical accuracy, with correct subject-verb agreement and appropriate use of tenses. For example, "the number of smartphone users worldwide was 6.92 billion" correctly uses the past tense to reference a specific data point. However, there are minor punctuation issues, such as the absence of commas in compound sentences, which can lead to run-on sentences. For instance, "Even after the pandemic has passed, the growth of Mobile Commerce shows no signs of stopping as mCommerce retail sales reached $415 billion in 2022 and are expected to reach $710 billion by 2025" could benefit from a comma before "as" to clarify the sentence structure.
    • How to improve: To improve grammatical accuracy and punctuation, review the rules for comma usage, especially in complex sentences. Practicing the separation of independent clauses with commas can enhance clarity. Additionally, proofreading for common grammatical errors, such as run-on sentences or misplaced modifiers, can further refine the essay.

Overall, while the essay demonstrates a strong command of grammatical range and accuracy, focusing on diversifying sentence structures and refining punctuation will help elevate the writing to an even higher standard.

Bài sửa mẫu

According to trade index reports from 2015 to the present, Vietnam has consistently led in the growth of mobile phone users and the retail market for smart mobile applications. As per the latest data from Statista, as of January 2023, the global number of smartphone users was approximately 6.92 billion, increasing annually by approximately 4.2%. In Vietnam alone, this figure represents 69 million users, comprising 97% of the country’s population. This indicates that smartphones have become widely popular devices, and the demand for owning and using them is on the rise. With such a large number of mobile users, the issue of mobile commerce will undoubtedly become a significant source of substantial profits. Even after the pandemic has passed, the growth of mobile commerce shows no signs of slowing down, as mCommerce retail sales reached $415 billion in 2022 and are projected to reach $710 billion by 2025. Mobile shopping applications are increasingly popular and represent the dominant trend in mobile commerce. Lazada, one of the largest e-commerce platforms in Southeast Asia, has made significant advancements in leveraging mobile technology to provide online shopping services. According to statistics from Lazada, since 2014, mobile traffic to Lazada’s website has grown significantly compared to desktop traffic. To date, traffic from the m-site and applications to Lazada has increased by a factor of 12 compared to the same period in 2014, thanks to numerous promotional programs specifically designed for consumers shopping via mobile. This research paper on the development of a mobile commerce platform will help clarify the importance of this trend and provide optimal solutions for application development from Lazada.

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