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Some people find advertisements amusing or annoying and they are not influenced by this when they shop. To what extent do you agree or disagree with this statement?

Some people find advertisements amusing or annoying and they are not influenced by this when they shop. To what extent do you agree or disagree with this statement?

Advertising has become omnipresent in this day and age, surrounding consumers with messages and images promoting various products and services. Whilst some individuals claim that advertisements do not impact their purchasing decisions and are simply amusing or irritating distractions, I would argue that advertising is, in fact, influential on a subconscious level for most consumers.
Admittedly, it is true that some people remain unaffected by advertising, either finding the ads entertaining or simply ignoring them altogether. For instance, individuals with strong brand loyalty or specific preferences may not be swayed by advertisements promoting competing products. However, it is important to note that this group of people represents only a portion of the consumer base, and it would be short-sighted to dismiss the impact of advertising on the broader population.
Moreover, the primary goal of advertising is to persuade and influence consumer behavior. To this end, advertisers employ various tactics. such as emotional appeals, humor, and celebrity endorsements. Old Spice, a men's grooming brand, for example, often employs absurd scenarios and witty dialogue in their commercials to grab the audience's attention and create a positive association with their products. While some viewers may find these ads entertaining and not consciously feel influenced, the advertisement has effectively captured their attention and planted a seed of awareness. This awareness often influences their decisions later, even if they do not realize it.
In conclusion, while some individuals may find advertisements amusing or annoying and claim not to be influenced by them, I would contend that the impact of advertising on the general population should not be underestimated. Marketing strategies, in fact, often employ psychological techniques that appeal to a wide range of consumers, effectively influencing their purchasing decisions.


Gợi ý nâng cấp từ vựng

  1. "Omnipresent" -> "Ubiquitous"
    Explanation: While "omnipresent" is not incorrect, "ubiquitous" offers a more sophisticated synonym, aligning well with formal language and academic tone, describing the widespread presence of advertising.

  2. "Whilst" -> "While"
    Explanation: "Whilst" is slightly archaic and less commonly used in academic writing. "While" maintains formality without compromising readability.

  3. "Admittedly" -> "Granted" or "It is true"
    Explanation: "Admittedly" introduces a slightly informal tone. "Granted" or "It is true" are more suitable alternatives that maintain formality.

  4. "Simply amusing" -> "Mere entertainment"
    Explanation: "Simply amusing" has a conversational tone. "Mere entertainment" retains clarity while sounding more formal.

  5. "Important to note" -> "Crucial to emphasize"
    Explanation: "Important to note" is acceptable but slightly casual. "Crucial to emphasize" adds a formal emphasis.

  6. "Swayed" -> "Influenced"
    Explanation: "Swayed" is more casual, while "influenced" fits better in an academic context, maintaining the formality required.

  7. "Dismiss" -> "Underestimate"
    Explanation: "Dismiss" might imply a casual disregard. "Underestimate" aligns better with academic language, emphasizing the significance of advertising’s impact.

  8. "Tactics" -> "Strategies" or "Methods"
    Explanation: "Tactics" is suitable but "strategies" or "methods" offer a more formal tone without altering the meaning.

  9. "Consciously feel influenced" -> "Consciously recognize the influence"
    Explanation: "Consciously feel influenced" is slightly informal. "Consciously recognize the influence" maintains formality.

  10. "Entertaining" -> "Engaging"
    Explanation: While "entertaining" is acceptable, "engaging" presents a slightly more formal and nuanced description of the impact of ads on viewers.

  11. "Captured their attention" -> "Engaged their focus"
    Explanation: "Captured their attention" is fine, but "engaged their focus" adds a more refined tone suitable for an academic context.

  12. "Later" -> "Subsequently"
    Explanation: "Later" is more colloquial. "Subsequently" is a slightly more formal alternative, fitting the academic context.

  13. "In conclusion" -> "To conclude" or "Ultimately"
    Explanation: "In conclusion" is common but slightly informal. "To conclude" or "Ultimately" are more academically appropriate.

  14. "Contend" -> "Argue" or "Assert"
    Explanation: "Contend" is acceptable but slightly formal. "Argue" or "Assert" maintain formality while expressing the same idea.

  15. "Should not be underestimated" -> "Cannot be overlooked"
    Explanation: "Should not be underestimated" is suitable but slightly less formal. "Cannot be overlooked" emphasizes the significance more formally.

  16. "In fact" -> "Indeed"
    Explanation: "In fact" is acceptable but "indeed" adds a slightly more formal tone while retaining the meaning.

  17. "Psychological techniques" -> "Psychological strategies" or "Psychological methods"
    Explanation: "Techniques" is appropriate, but "strategies" or "methods" might offer a more precise description in an academic context.

Band điểm Task Response ước lượng: 7

Band Score: 7.0

  1. Quoted text: "Whilst some individuals claim that advertisements do not impact their purchasing decisions and are simply amusing or irritating distractions, I would argue that advertising is, in fact, influential on a subconscious level for most consumers."

    • Explanation and Improvement Suggestions: Your introduction effectively presents your position on the impact of advertising. However, it would be beneficial to explicitly outline the main points you will discuss in support of your argument. This would provide a roadmap for the reader, enhancing the overall structure and clarity of your essay.
    • Improved example: "While some argue that advertisements are mere distractions, my essay will demonstrate that advertising significantly influences consumer behavior. I will discuss the subconscious impact of various advertising tactics, emphasizing the persuasive power that extends beyond conscious awareness."
  2. Quoted text: "For instance, individuals with strong brand loyalty or specific preferences may not be swayed by advertisements promoting competing products."

    • Explanation and Improvement Suggestions: This point is well-made, highlighting a valid counterargument. However, consider providing a specific example or personal experience to illustrate this concept. Adding a concrete instance will strengthen your argument and make it more persuasive.
    • Improved example: "Take, for example, Apple enthusiasts who remain loyal to the brand despite the constant promotion of Android devices. Their strong brand loyalty shields them from the influence of competing advertisements, showcasing the limited impact on individuals with well-established preferences."
  3. Quoted text: "While some viewers may find these ads entertaining and not consciously feel influenced, the advertisement has effectively captured their attention and planted a seed of awareness."

    • Explanation and Improvement Suggestions: This statement effectively supports your argument. However, to enhance clarity and precision, consider specifying the psychological techniques used in advertising that go beyond mere entertainment. Providing examples of such techniques will bolster your point.
    • Improved example: "Although viewers may perceive these ads as mere entertainment, advertisers strategically employ psychological techniques such as emotional appeals and humor. These tactics go beyond surface-level amusement, subtly shaping consumers’ perceptions and preferences over time."

Overall, your essay effectively addresses the task, presenting a clear position with relevant ideas. Enhancing the introduction and providing more concrete examples will further strengthen your argument and improve the overall persuasiveness of your essay.

Band điểm Coherence & Cohesion ước lượng: 8

Band Score: 8.0

Explanation:
The essay demonstrates a logical sequencing of ideas, with a clear introduction, body paragraphs, and conclusion. The overall progression is well-organized, providing a smooth flow of information. Cohesion is skillfully managed, with the use of cohesive devices contributing to the coherence of the essay. Paragraphing is done sufficiently and appropriately, contributing to the overall clarity of the essay’s structure.

How to improve:
Consider incorporating a wider range of cohesive devices to enhance the overall cohesion further. Additionally, ensure that referencing and substitution are consistently clear and appropriate throughout the essay. This will contribute to a more nuanced and sophisticated use of cohesive elements.

Band điểm Lexical Resource ước lượng: 8

Band Score: 8.0

Explanation: The essay demonstrates a commendable command of vocabulary, utilizing a wide range of words fluently and flexibly. There is a skillful use of uncommon lexical items, contributing to the precision of meanings. The essay effectively employs diverse vocabulary to convey ideas, with only occasional inaccuracies in word choice and collocation. The writer maintains a sophisticated control of lexical features, and any errors present are minimal and can be considered as minor ‘slips.’

How to improve: To enhance the lexical resource further, consider incorporating a few more specialized or nuanced vocabulary choices where appropriate. Additionally, pay attention to maintaining consistent accuracy in word choice and collocation to minimize the occurrence of occasional inaccuracies. Overall, continue to focus on the natural and sophisticated use of vocabulary to elevate the lexical resource even more.

Band điểm Grammatical Range & Accuracy ước lượng: 8

Band Score: 8.0

Explanation: The essay demonstrates a wide range of grammatical structures with a high level of flexibility and accuracy. The sentences are well-constructed, and the majority are error-free. There are very occasional minor errors or inappropriacies, but they do not significantly affect the overall clarity and coherence of the essay.

How to improve: To reach a Band 9 score, ensure consistent full flexibility and accuracy in the use of structures. While the essay is strong, some sentences could benefit from further refinement to eliminate the rare minor errors. Pay close attention to precision in expression and consider more varied sentence structures where possible. Keep refining language usage to approach perfection.

Bài sửa mẫu

Advertising has become ubiquitous in our modern world, enveloping consumers with messages and visuals promoting various products and services. While certain individuals assert that advertisements do not sway their shopping choices and are simply amusing or bothersome diversions, I firmly contend that advertising indeed exerts an influence, albeit subconsciously, on the majority of consumers.

It is undeniable that some people remain unaffected by advertising, either finding the ads entertaining or entirely disregarding them. For instance, individuals strongly attached to particular brands or with specific preferences might not be influenced by ads promoting competing products. However, it is crucial to recognize that this segment of people represents only a fraction of the consumer base, and it would be shortsighted to overlook the impact of advertising on the wider population.

Furthermore, the primary aim of advertising is to persuade and influence consumer behavior. Advertisers employ various strategies like emotional appeals, humor, and endorsements by celebrities. Take, for example, Old Spice, a men’s grooming brand, which often employs absurd scenarios and witty dialogue in their commercials to seize the audience’s attention and foster a positive connection with their products. Though some viewers might find these ads entertaining and might not consciously feel influenced, the advertisement has effectively captured their focus and seeded an awareness. This awareness frequently influences their decisions later, even if they remain unaware of it.

To conclude, although a few individuals may find advertisements amusing or irritating and assert their immunity to influence, I argue that the impact of advertising on the general populace should not be underestimated. Marketing strategies frequently incorporate psychological tactics that appeal to a wide spectrum of consumers, effectively shaping their purchasing decisions.

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