Research indicates that some consumers nowadays are less influenced by advertising than in the past. Why and positive or negative development?

In recent years, studies have found that advertisements are losing their effectiveness in influencing some consumers compared to the past. This essay will explore the reasons for this shift and argue that it represents a positive development.
There are several factors contributing to the decreasing influence of advertisements on consumers, two of which are greater consumer awareness and the effects of economic downturns. In terms of awareness, numerous campaigns and educational programs have raised public consciousness about the persuasive techniques used in advertising. For instance, consumers are now more familiar with tactics like celebrity endorsements and exaggerated promotional offers. This heightened awareness has made them more critical and selective about their purchases, reducing the influence of ads on their buying decisions. Furthermore, the recent economic downturn has led to tighter household budgets, compelling people to prioritize essential spending over discretionary purchases. As a result, consumers are less swayed by advertisements and more focused on necessity, rather than desire.
From my perspective, the reduced influence of advertising on consumers is beneficial not only for individuals but also for society as a whole. Although businesses might experience a decline in sales due to less effective advertising, this could foster a shift towards innovation and product quality. Companies may allocate more resources to research and development to meet consumers’ real needs rather than relying on persuasive marketing strategies. Moreover, this change can lead to more mindful consumer behavior, where people purchase only what they truly need, thus saving money and reducing financial stress. Environmentally, decreased consumerism results in less waste production, as fewer unnecessary products are purchased and discarded. This contributes to a more sustainable lifestyle and reduces the environmental footprint associated with mass production and disposal.
In conclusion, heightened consumer awareness and economic challenges are key reasons why advertisements are becoming less influential. This trend, I believe, is a positive development as it promotes responsible consumer behavior, supports environmental sustainability, and encourages businesses to focus on quality over marketing gimmicks.

Gợi ý nâng cấp từ vựng

"In recent years" -> "In the recent years"
Explanation: Adding "the" before "years" corrects the grammatical error and aligns with formal academic style by specifying the time period more precisely.
"studies have found" -> "research has shown"
Explanation: "Research has shown" is a more precise and formal expression, commonly used in academic contexts to denote the results of scholarly investigations.
"losing their effectiveness" -> "becoming less effective"
Explanation: "Becoming less effective" is a more precise and formal way to describe the diminishing impact of advertisements, avoiding the colloquial tone of "losing their effectiveness."
"argue that it represents a positive development" -> "maintain that this represents a positive development"
Explanation: "Maintain" is more formal and academically appropriate than "argue," which can imply a more confrontational tone. Additionally, specifying "this" clarifies the subject being discussed.
"greater consumer awareness" -> "increased consumer awareness"
Explanation: "Increased" is more specific and academically precise than "greater," which is somewhat vague and less formal.
"numerous campaigns and educational programs" -> "numerous campaigns and educational initiatives"
Explanation: "Initiatives" is a more formal term than "programs," fitting better in an academic context.
"celebrity endorsements" -> "celebrity endorsements"
Explanation: No change needed here, as "celebrity endorsements" is already a precise term.
"exaggerated promotional offers" -> "exaggerated promotional offers"
Explanation: No change needed, as "exaggerated promotional offers" is already a precise term.
"compelling people to prioritize" -> "compelling individuals to prioritize"
Explanation: "Individuals" is a more formal term than "people," which is slightly less formal.
"less swayed by advertisements" -> "less influenced by advertisements"
Explanation: "Influenced" is a more precise term in this context, as it directly relates to the impact of advertisements on consumer behavior.
"From my perspective" -> "From this perspective"
Explanation: "From this perspective" is more formal and less personal, which is preferred in academic writing.
"beneficial not only for individuals but also for society as a whole" -> "beneficial not only for individuals but also for society"
Explanation: Removing "as a whole" simplifies the phrase and maintains the formal tone without redundancy.
"less effective advertising" -> "less effective advertising strategies"
Explanation: Adding "strategies" specifies the type of advertising being referred to, enhancing clarity and precision.
"more mindful consumer behavior" -> "more mindful consumer behavior"
Explanation: No change needed, as "more mindful consumer behavior" is already a precise and formal expression.
"reduces the environmental footprint" -> "reduces the environmental impact"
Explanation: "Impact" is a more commonly used and accepted term in environmental contexts than "footprint," which can be less familiar to some readers.

These changes enhance the formal tone and precision of the essay, aligning it more closely with academic writing standards.

Band điểm Task Response ước lượng: 8

Band Score for Task Response: 8

Answer All Parts of the Question:
- Detailed explanation: The essay effectively addresses the prompt by discussing both the reasons for the decreased influence of advertising and the implications of this trend. The author identifies two main factors: greater consumer awareness and economic downturns. These points are relevant and clearly articulated, providing a comprehensive response to the question. The essay also discusses the positive aspects of this trend, aligning with the prompt’s request for a discussion of positive or negative developments.
- How to improve: To enhance this section further, the author could consider briefly acknowledging potential negative impacts of reduced advertising influence, such as challenges for businesses or the risk of consumers missing out on beneficial products. This would provide a more balanced view and demonstrate a deeper engagement with the complexity of the issue.
Present a Clear Position Throughout:
- Detailed explanation: The essay maintains a clear position that the reduced influence of advertising is a positive development. This stance is consistently supported throughout the essay, particularly in the second paragraph where the author elaborates on the benefits of this trend for individuals and society. The use of phrases like "from my perspective" reinforces the author’s viewpoint.
- How to improve: While the position is clear, the author could strengthen it by explicitly linking back to the main argument in the conclusion. A more definitive statement reiterating why this trend is beneficial could enhance the overall impact of the essay.
Present, Extend, and Support Ideas:
- Detailed explanation: The essay presents well-developed ideas, particularly regarding consumer awareness and economic factors. The author supports these points with relevant examples, such as the mention of educational campaigns and the impact of economic constraints on spending behavior. The discussion on how businesses might adapt by focusing on innovation and quality is also a strong extension of the initial ideas.
- How to improve: To further improve, the author could provide additional examples or data to substantiate claims, particularly regarding the societal benefits of reduced consumerism. Incorporating statistics or studies could lend more credibility to the arguments presented.
Stay on Topic:
- Detailed explanation: The essay remains focused on the topic throughout, addressing both the reasons for the shift in advertising influence and the implications of this change. There are no significant deviations from the prompt, and the discussion remains relevant and coherent.
- How to improve: To ensure continued focus, the author might consider using topic sentences that clearly outline the main idea of each paragraph. This would help guide the reader through the essay and reinforce the connection to the overall argument.

Overall, the essay demonstrates a strong understanding of the prompt and effectively communicates the author’s perspective. With minor adjustments to balance the discussion and enhance support for ideas, it could achieve an even higher score.

Band điểm Coherence & Cohesion ước lượng: 8

Band Score for Coherence and Cohesion: 8

Organize Information Logically:
- Detailed explanation: The essay is well-organized, presenting a clear introduction that outlines the main argument and the points to be discussed. Each paragraph logically follows from the previous one, with the first body paragraph addressing the reasons for the decline in advertising effectiveness and the second body paragraph discussing the positive implications of this trend. For example, the transition from discussing consumer awareness to economic factors is smooth, maintaining a logical flow throughout the essay.
- How to improve: To enhance logical organization further, consider using more explicit linking phrases between paragraphs. For instance, at the beginning of the second body paragraph, a phrase like "In addition to heightened awareness, economic factors also play a significant role…" could strengthen the connection between the two points.
Use Paragraphs:
- Detailed explanation: The essay effectively uses paragraphs to separate distinct ideas, with each paragraph focusing on a specific aspect of the topic. The introduction sets the stage, the body paragraphs develop the argument, and the conclusion summarizes the key points. Each paragraph is well-structured, starting with a clear topic sentence that outlines the main idea, followed by supporting details and examples.
- How to improve: While the paragraphing is generally effective, consider ensuring that each paragraph has a clear concluding sentence that reinforces the main idea. For example, after discussing the benefits of reduced advertising influence, a concluding sentence could summarize how this shift leads to more responsible consumer behavior and innovation in businesses.
Use a Range of Cohesive Devices:
- Detailed explanation: The essay demonstrates a good use of cohesive devices, such as "for instance," "furthermore," and "moreover," which help to connect ideas and provide clarity. These devices effectively guide the reader through the argument. However, the range of cohesive devices could be expanded to include more varied expressions of contrast and addition, which would enhance the overall coherence.
- How to improve: To diversify the use of cohesive devices, consider incorporating phrases that indicate contrast or comparison, such as "on the other hand," "in contrast," or "similarly." For instance, when discussing the potential negative impact on businesses, a phrase like "While this shift may challenge businesses initially, it ultimately encourages…" could provide a more nuanced connection between ideas.

Overall, the essay demonstrates a strong command of coherence and cohesion, effectively organizing information, using paragraphs strategically, and employing cohesive devices to guide the reader. With minor adjustments, particularly in enhancing transitions and diversifying cohesive devices, the essay could achieve an even higher level of clarity and fluidity.

Band điểm Lexical Resource ước lượng: 8

Band Score for Lexical Resource: 8

Use a Wide Range of Vocabulary:
- Detailed explanation: The essay demonstrates a commendable range of vocabulary, effectively employing terms such as "persuasive techniques," "celebrity endorsements," "discretionary purchases," and "mindful consumer behavior." This variety enhances the essay’s clarity and engagement, allowing the writer to convey complex ideas succinctly. The use of phrases like "heightened consumer awareness" and "economic downturn" further illustrates the writer’s ability to utilize topic-specific vocabulary that is relevant to the discussion.
- How to improve: To elevate the lexical resource further, the writer could incorporate more varied synonyms or expressions to avoid repetition. For instance, instead of repeatedly using "influence" and "advertisements," alternatives such as "impact" or "promotional content" could be employed. Additionally, integrating idiomatic expressions or collocations related to consumer behavior could enrich the essay’s language.
Use Vocabulary Precisely:
- Detailed explanation: The essay generally employs vocabulary with a high degree of precision. Terms like "critical and selective" accurately describe consumer behavior, while "essential spending" and "discretionary purchases" effectively categorize types of consumer expenditure. However, there are instances where the vocabulary could be more precise. For example, the phrase "less effective advertising" could be enhanced by specifying what aspects of advertising are less effective—such as "less persuasive marketing strategies" or "diminished advertising impact."
- How to improve: To improve precision, the writer should aim to clarify and specify terms that may be too broad. For example, instead of stating "this could foster a shift towards innovation," it would be more precise to say "this could foster a shift towards innovative product development." Encouraging the use of specific adjectives and adverbs can also help convey more nuanced meanings.
Use Correct Spelling:
- Detailed explanation: The essay displays a high level of spelling accuracy, with no noticeable errors throughout the text. Words such as "advertisements," "consciousness," and "sustainability" are spelled correctly, reflecting a strong command of English spelling conventions. This accuracy contributes positively to the overall readability and professionalism of the essay.
- How to improve: While the spelling is accurate, the writer should continue to practice spelling, particularly for more complex or less frequently used vocabulary. Engaging in activities such as reading extensively or using spelling apps can help maintain and enhance spelling skills. Additionally, proofreading the essay for any overlooked typographical errors can further ensure spelling accuracy.

In summary, the essay demonstrates a strong command of lexical resource, achieving a band score of 8 due to its wide range of vocabulary, precise usage, and correct spelling. To further improve, the writer should focus on varying vocabulary, enhancing precision in word choice, and maintaining spelling accuracy through continued practice.

Band điểm Grammatical Range & Accuracy ước lượng: 8

Band Score for Grammatical Range and Accuracy: 8

Use a Wide Range of Structures:
- Detailed explanation: The essay demonstrates a commendable variety of sentence structures. For instance, complex sentences such as "This heightened awareness has made them more critical and selective about their purchases" effectively convey nuanced ideas. Additionally, the use of conditional structures, as seen in "Although businesses might experience a decline in sales due to less effective advertising," showcases the writer’s ability to express hypothetical situations. However, while the range is generally strong, there are instances of repetitive sentence beginnings, particularly in the second paragraph, where several sentences start with "In terms of" or "Moreover." This can detract from the overall fluidity and engagement of the writing.
- How to improve: To enhance the diversity of sentence structures, the writer could incorporate more varied introductory phrases and transition words. For example, instead of repeatedly using "In terms of," alternatives like "Regarding" or "With respect to" could be employed. Additionally, varying the length and complexity of sentences can create a more dynamic rhythm in the writing. The writer might also consider using more passive constructions or inversion for emphasis, which can further enrich the essay’s structure.
Use Grammar and Punctuation Accurately:
- Detailed explanation: The essay generally exhibits a high level of grammatical accuracy, with few errors that could impede understanding. For example, the sentence "This essay will explore the reasons for this shift and argue that it represents a positive development" is clear and grammatically correct. Punctuation is also used effectively, with commas appropriately placed to separate clauses and enhance readability. However, there are minor issues, such as the lack of a comma before "rather than desire" in the phrase "more focused on necessity, rather than desire," which could improve clarity.
- How to improve: To further improve grammatical accuracy, the writer should carefully proofread the essay to catch minor punctuation errors. Paying attention to comma usage, especially in complex sentences, can enhance clarity. Additionally, the writer might benefit from reviewing rules regarding conjunctions and transitional phrases to ensure that they are used correctly and effectively. Engaging in targeted grammar exercises focusing on common pitfalls can also help solidify these skills.

Overall, the essay is well-structured and demonstrates a strong command of grammatical range and accuracy, meriting a band score of 8. By incorporating the suggested improvements, the writer can further elevate their writing quality.

Bài sửa mẫu

In recent years, research has shown that advertisements are becoming less effective in influencing some consumers compared to the past. This essay will explore the reasons for this shift and argue that it represents a positive development.

There are several factors contributing to the decreasing influence of advertisements on consumers, two of which are increased consumer awareness and the effects of economic downturns. In terms of awareness, numerous campaigns and educational initiatives have raised public consciousness about the persuasive techniques used in advertising. For instance, consumers are now more familiar with tactics like celebrity endorsements and exaggerated promotional offers. This heightened awareness has made them more critical and selective about their purchases, thereby reducing the influence of ads on their buying decisions. Furthermore, the recent economic downturn has led to tighter household budgets, compelling individuals to prioritize essential spending over discretionary purchases. As a result, consumers are less influenced by advertisements and more focused on necessity rather than desire.

From this perspective, the reduced influence of advertising on consumers is beneficial not only for individuals but also for society as a whole. Although businesses might experience a decline in sales due to less effective advertising strategies, this could foster a shift towards innovation and product quality. Companies may allocate more resources to research and development to meet consumers’ real needs rather than relying on persuasive marketing strategies. Moreover, this change can lead to more mindful consumer behavior, where people purchase only what they truly need, thus saving money and reducing financial stress. Environmentally, decreased consumerism results in less waste production, as fewer unnecessary products are purchased and discarded. This contributes to a more sustainable lifestyle and reduces the environmental impact associated with mass production and disposal.

In conclusion, heightened consumer awareness and economic challenges are key reasons why advertisements are becoming less influential. This trend, I believe, is a positive development as it promotes responsible consumer behavior, supports environmental sustainability, and encourages businesses to focus on quality over marketing gimmicks.