the researh indicates that nowadays some consumers are less influenced by advertising than in the past. what are the reasons and is it a positive or negavtive development?

Research suggests that modern consumers are becoming less susceptible to the influence of advertising compared to previous generations. This shift can be attributed to several factors, such as increased awareness, access to information, and a growing sense of skepticism toward marketing tactics. In my view, this is largely a positive development that empowers consumers to make more informed decisions.

One of the primary reasons for the diminished influence of advertising is the rise of digital media and the internet, which have given consumers unprecedented access to information. In the past, traditional advertising channels, such as television and print media, had a strong hold on shaping public opinion. However, today's consumers can easily research products and services online, read reviews, compare prices, and make purchases based on their own investigation. This has reduced the need to rely solely on advertisements to guide buying decisions. Furthermore, with the prevalence of social media and peer reviews, people often turn to recommendations from friends, influencers, or user-generated content rather than being swayed by polished marketing campaigns.

Another key factor is the growing skepticism toward advertising. Many consumers have become more aware of the manipulative tactics that brands often use to promote their products, such as exaggerated claims, emotional appeal, and influencer endorsements. As a result, they are less likely to take advertisements at face value and are more inclined to question the authenticity of marketing messages. This critical approach has led to a more discerning consumer base that values transparency and authenticity over flashy promotions.

In my opinion, this shift is overwhelmingly positive. The fact that consumers are less influenced by advertising means they are becoming more autonomous and making decisions based on actual value rather than superficial marketing. This forces companies to focus on improving product quality, customer experience, and genuine engagement with their audience rather than relying solely on advertising to drive sales. Furthermore, the decline in the effectiveness of traditional advertising may encourage brands to adopt more ethical and transparent marketing practices, which could lead to a more honest relationship between businesses and consumers.

In conclusion, the reduced impact of advertising on today's consumers can be traced to their increased access to information and a more critical attitude toward marketing tactics. This is a positive trend, as it empowers individuals to make well-informed decisions and encourages businesses to prioritize substance over style in their marketing efforts.

Gợi ý nâng cấp từ vựng

"Research suggests" -> "Studies indicate"
Explanation: "Studies indicate" is a more precise and academically formal phrase, enhancing the credibility and specificity of the statement.
"are becoming less susceptible" -> "are becoming less susceptible to"
Explanation: Adding "to" after "susceptible" clarifies the prepositional phrase, making the sentence grammatically correct and more formal.
"increased awareness, access to information, and a growing sense of skepticism" -> "enhanced awareness, expanded access to information, and a rising skepticism"
Explanation: "Enhanced" and "expanded" provide a more precise and formal tone compared to "increased" and "access to," while "rising" is more specific than "growing" in this context.
"This is largely a positive development" -> "This development is largely positive"
Explanation: Rearranging the words improves the flow and clarity of the sentence, aligning with formal academic style.
"the rise of digital media and the internet" -> "the advent of digital media and the internet"
Explanation: "Advent" is a more formal and precise term than "rise," which is somewhat vague and less academic.
"have given consumers unprecedented access to information" -> "have afforded consumers unprecedented access to information"
Explanation: "Afforded" is a more formal and precise verb choice than "given," which is somewhat colloquial in this context.
"can easily research products and services online" -> "can readily research products and services online"
Explanation: "Readily" is a more formal synonym for "easily," enhancing the academic tone.
"read reviews, compare prices, and make purchases" -> "peruse reviews, compare prices, and make purchases"
Explanation: "Peruse" is a more formal verb than "read," and it better fits the context of academic writing.
"Many consumers have become more aware" -> "Numerous consumers have become more aware"
Explanation: "Numerous" is a more precise and formal adjective than "many," which is somewhat vague.
"manipulative tactics" -> "manipulative strategies"
Explanation: "Strategies" is a more specific and formal term than "tactics," which is somewhat informal and broad.
"are less likely to take advertisements at face value" -> "are less inclined to accept advertisements at face value"
Explanation: "Inclined" is a more formal and precise term than "likely," and "accept" is more appropriate than "take" in this context.
"values transparency and authenticity" -> "values transparency and authenticity"
Explanation: Removing the comma after "authenticity" corrects the grammatical structure, making the phrase more formal and correct.
"flashy promotions" -> "ostentatious promotions"
Explanation: "Ostentatious" is a more precise and academically appropriate term than "flashy," which is informal and vague.
"encourage brands to adopt more ethical and transparent marketing practices" -> "prompt brands to adopt more ethical and transparent marketing strategies"
Explanation: "Prompt" is a more formal synonym for "encourage," and "strategies" is a more specific term than "practices" in this context.

These changes enhance the formal tone, precision, and academic appropriateness of the essay, aligning it more closely with scholarly writing standards.

Band điểm Task Response ước lượng: 8

Band Score for Task Response: 8

Answer All Parts of the Question:
- Detailed explanation: The essay effectively addresses both parts of the prompt by identifying reasons for the decreased influence of advertising and discussing whether this trend is positive or negative. The reasons provided—such as increased access to information and growing skepticism—are relevant and well-articulated. The author also clearly states their position that this trend is positive, supported by logical reasoning and examples.
- How to improve: To enhance the response, the essay could include more specific examples or case studies that illustrate the points made. For instance, referencing specific advertising campaigns that have failed due to consumer skepticism could strengthen the argument. Additionally, discussing potential negative implications of this trend, even if briefly, would provide a more balanced view and demonstrate a comprehensive understanding of the topic.
Present a Clear Position Throughout:
- Detailed explanation: The essay maintains a clear position that the reduced influence of advertising is a positive development. This stance is consistently supported throughout the essay, particularly in the concluding paragraph where the author reiterates their viewpoint. The logical flow from the introduction to the conclusion reinforces this clarity.
- How to improve: While the position is clear, the author could strengthen their argument by acknowledging and briefly addressing counterarguments. For example, mentioning that some consumers may still be heavily influenced by advertising could provide a more nuanced perspective and demonstrate critical thinking.
Present, Extend, and Support Ideas:
- Detailed explanation: Ideas are presented clearly and are well-supported with logical reasoning. The author effectively extends their points by explaining how increased access to information and skepticism lead to more informed consumer behavior. However, some points could benefit from further elaboration; for instance, the discussion on social media could include specific examples of platforms or campaigns that illustrate this shift.
- How to improve: To improve the development of ideas, the author should aim to provide more concrete examples or statistics to back up their claims. This could include referencing studies that show consumer behavior changes or statistics on the effectiveness of traditional versus digital advertising.
Stay on Topic:
- Detailed explanation: The essay remains focused on the topic throughout, addressing the reasons for the change in consumer behavior and the implications of this shift. There are no significant deviations from the topic, and the author consistently ties their arguments back to the main question.
- How to improve: To further ensure that the essay stays on topic, the author could use transitional phrases that explicitly connect back to the prompt. This would reinforce the relevance of each point made and help guide the reader through the argument more effectively.

Overall, the essay demonstrates a strong understanding of the topic and effectively communicates the author’s viewpoint. By incorporating more specific examples, addressing potential counterarguments, and enhancing the development of ideas, the essay could achieve an even higher score.

Band điểm Coherence & Cohesion ước lượng: 8

Band Score for Coherence and Cohesion: 8

Organize Information Logically:
- Detailed explanation: The essay is well-structured, presenting a clear introduction, body paragraphs, and a conclusion. The introduction effectively outlines the main argument and the reasons for the shift in consumer behavior. Each body paragraph focuses on a specific reason, with the first discussing the impact of digital media and the second addressing the growing skepticism toward advertising. The logical progression from one idea to the next is smooth, allowing the reader to follow the argument easily. For instance, the transition from discussing digital media to skepticism is seamless, as both points relate to the overarching theme of consumer empowerment.
- How to improve: To enhance the logical flow further, the writer could use more explicit linking phrases between paragraphs. For example, at the beginning of the second body paragraph, a phrase like "In addition to the rise of digital media, another significant factor contributing to this trend is…" could reinforce the connection between the ideas and improve the overall cohesion.
Use Paragraphs:
- Detailed explanation: The essay effectively uses paragraphs to separate different ideas, with each paragraph focusing on a distinct aspect of the argument. The first paragraph introduces the topic and thesis statement, while the subsequent paragraphs delve into specific reasons and the writer’s viewpoint. The conclusion succinctly summarizes the main points and reiterates the thesis, providing a clear closure to the essay.
- How to improve: While the paragraphing is generally effective, the writer could consider adding a topic sentence at the beginning of each body paragraph that clearly states the main idea of that paragraph. For example, starting the first body paragraph with "One significant reason for this change is the rise of digital media…" would immediately inform the reader of the paragraph’s focus, enhancing clarity.
Use a Range of Cohesive Devices:
- Detailed explanation: The essay employs a variety of cohesive devices, such as conjunctions (e.g., "however," "furthermore") and transitional phrases (e.g., "in my opinion," "in conclusion"). These devices help to connect ideas within and between paragraphs, contributing to the overall coherence of the essay. The use of phrases like "as a result" and "this shift" effectively links ideas and reinforces the argument.
- How to improve: To diversify the range of cohesive devices used, the writer could incorporate more varied transitions and connectors. For instance, using phrases like "Moreover," "Consequently," or "On the other hand" could add depth to the transitions and enhance the sophistication of the writing. Additionally, varying sentence structures can also contribute to a more engaging and cohesive narrative.

Overall, the essay demonstrates a strong command of coherence and cohesion, with clear organization, effective paragraphing, and a good range of cohesive devices. By implementing the suggested improvements, the writer can further elevate the clarity and sophistication of their writing.

Band điểm Lexical Resource ước lượng: 8

Band Score for Lexical Resource: 8

Use a Wide Range of Vocabulary:
- Detailed explanation: The essay demonstrates a commendable range of vocabulary. Words and phrases such as "susceptible," "unprecedented access," "manipulative tactics," and "genuine engagement" showcase a strong command of language. The use of synonyms and varied expressions enhances the overall quality of the writing. For instance, the phrase "diminished influence" effectively conveys the main idea without repetition, and "critical approach" adds depth to the discussion.
- How to improve: To reach an even higher band score, consider incorporating more sophisticated vocabulary and idiomatic expressions. For example, instead of saying "growing sense of skepticism," you might use "increasingly discerning perspective." Additionally, using more varied sentence structures can further demonstrate lexical flexibility.
Use Vocabulary Precisely:
- Detailed explanation: The vocabulary used in the essay is generally precise and appropriate for the context. Terms like "exaggerated claims" and "authenticity" are well-chosen and convey the intended meaning clearly. However, there are minor instances where the choice of words could be refined. For example, the phrase "polished marketing campaigns" could be interpreted as somewhat vague; it may benefit from a more specific descriptor that captures the essence of the marketing strategies being critiqued.
- How to improve: Aim for greater precision by selecting words that convey your ideas more explicitly. For instance, instead of "polished marketing campaigns," consider using "deceptively crafted marketing strategies" to emphasize the manipulative nature of some advertisements. This will enhance clarity and strengthen your argument.
Use Correct Spelling:
- Detailed explanation: The essay contains a few spelling errors, such as "researh" and "negavtive," which detract from the overall impression of the writing. While these errors are minor, they can affect the reader’s perception of the writer’s attention to detail and proficiency in English.
- How to improve: To improve spelling accuracy, implement a proofreading strategy before finalizing your essay. This could involve reading the essay aloud, using spell-check tools, or asking a peer to review your work for any overlooked errors. Additionally, familiarizing yourself with commonly misspelled words can help reduce such mistakes in the future.

Overall, the essay is strong in its lexical resource, showcasing a wide range of vocabulary and generally precise usage. By focusing on enhancing vocabulary sophistication, improving precision in word choice, and minimizing spelling errors, you can further elevate your writing to achieve an even higher band score.

Band điểm Grammatical Range & Accuracy ước lượng: 8

Band Score for Grammatical Range and Accuracy: 8

Use a Wide Range of Structures:
- Detailed explanation: The essay demonstrates a commendable variety of sentence structures. For instance, complex sentences such as "This shift can be attributed to several factors, such as increased awareness, access to information, and a growing sense of skepticism toward marketing tactics" effectively convey multiple ideas within a single sentence. Additionally, the use of conditional structures, such as "If consumers are less influenced by advertising, they are becoming more autonomous," showcases the writer’s ability to manipulate grammatical forms to enhance meaning. However, while the range is strong, there are instances of simpler sentence constructions that could be further varied to elevate the overall complexity.
- How to improve: To diversify sentence structures further, the writer could incorporate more compound-complex sentences that combine multiple clauses. For example, instead of using simple sentences like "This is largely a positive development," the writer could expand this by adding a subordinate clause: "This is largely a positive development, as it encourages consumers to prioritize genuine value over superficial marketing." Additionally, varying the placement of adverbial phrases could also enhance the flow and complexity of the writing.
Use Grammar and Punctuation Accurately:
- Detailed explanation: The essay exhibits a high level of grammatical accuracy, with only minor errors present. For example, the phrase "the researh indicates" contains a typographical error ("researh" should be "research"). Additionally, punctuation is generally well-handled, with appropriate use of commas to separate clauses and items in lists. However, there are a few instances where commas could enhance clarity, such as before "which have given consumers unprecedented access to information" to separate the non-defining relative clause more clearly.
- How to improve: To improve grammatical accuracy, the writer should proofread the essay carefully to catch typographical errors and ensure all words are spelled correctly. Additionally, practicing the use of commas in complex sentences can help clarify meaning and improve readability. For instance, the writer could review rules regarding non-defining clauses and ensure they are punctuated correctly. Engaging in exercises that focus on common grammatical pitfalls, such as subject-verb agreement and tense consistency, could also be beneficial.

Overall, the essay demonstrates a strong command of grammatical range and accuracy, meriting a band score of 8. By focusing on diversifying sentence structures and refining grammatical precision, the writer can further enhance the quality of their writing.

Bài sửa mẫu

Research suggests that modern consumers are becoming less susceptible to the influence of advertising compared to previous generations. This shift can be attributed to several factors, such as enhanced awareness, expanded access to information, and a rising skepticism toward marketing tactics. In my view, this development is largely positive as it empowers consumers to make more informed decisions.

One of the primary reasons for the diminished influence of advertising is the advent of digital media and the internet, which have afforded consumers unprecedented access to information. In the past, traditional advertising channels, such as television and print media, had a strong hold on shaping public opinion. However, today’s consumers can readily research products and services online, peruse reviews, compare prices, and make purchases based on their own investigation. This has reduced the need to rely solely on advertisements to guide buying decisions. Furthermore, with the prevalence of social media and peer reviews, people often turn to recommendations from friends, influencers, or user-generated content rather than being swayed by polished marketing campaigns.

Another key factor is the growing skepticism toward advertising. Numerous consumers have become more aware of the manipulative strategies that brands often use to promote their products, such as exaggerated claims, emotional appeal, and influencer endorsements. As a result, they are less inclined to accept advertisements at face value and are more likely to question the authenticity of marketing messages. This critical approach has led to a more discerning consumer base that values transparency and authenticity over ostentatious promotions.

In my opinion, this shift is overwhelmingly positive. The fact that consumers are less influenced by advertising means they are becoming more autonomous and making decisions based on actual value rather than superficial marketing. This forces companies to focus on improving product quality, customer experience, and genuine engagement with their audience rather than relying solely on advertising to drive sales. Furthermore, the decline in the effectiveness of traditional advertising may prompt brands to adopt more ethical and transparent marketing strategies, which could lead to a more honest relationship between businesses and consumers.

In conclusion, the reduced impact of advertising on today’s consumers can be traced to their increased access to information and a more critical attitude toward marketing tactics. This is a positive trend, as it empowers individuals to make well-informed decisions and encourages businesses to prioritize substance over style in their marketing efforts.