Colour is a powerful tool that is used to great effect by manufacturers and retail companies when they try to sell us something. In fact, many of the purchasing decisions we make are partly or largely influenced by colour. How true is this statement? How much does colour influence us when we buy something?

Colour is a powerful tool that is used to great effect by manufacturers and retail companies when they try to sell us something. In fact, many of the purchasing decisions we make are partly or largely influenced by colour. How true is this statement? How much does colour influence us when we buy something?

Colour is a vital thing to make life more interesting and enjoyable. And the productions along with their colour indeed partly or greatly influence our decisions.In the aspect of selling, colour affects in goods or furniture of telling the truth. It depends on the kind of bags, bracelet or shoes that we wear, colour plays an important role to stimulate our desire of buying. And if those things appear to stimulate our activity like the stuff we buy that we use to work out, such as dumbbells or technology stuff to define their value.Additionally, owing to the gender of clients, the level of colour's effect is determined. If you are a girl or a lady, stuff that colourful will catch your attention, for example, the colour of a protective phone case. And normally, male hardly cares about appearance due to stuff they buy usually technological things.We can't deny that our decisions are able to be influenced by colour even in tiny or enormous stuff. Let’s discuss about toothpaste. All we know that the function of toothpaste is easily cleaning our teeth by abrasive and no more. Nevertheless, we often buy the one that has more colouring in their cream than the one that hasn't, just because we thought that it will clean more our teeth. It turned out that’s wrong. And by thanks to this funny effect, the entrepreneurs have collected thousands of dollars.In conclusion, by a practical view, colour in reality is an advantage for seller and product companies who want to increase their revenue.

Gợi ý nâng cấp từ vựng

1. "Colour is a vital thing to make life more interesting and enjoyable." -> "Colour is an essential element in enhancing the interest and enjoyment of life."
   Explanation: The phrase "vital thing" is vague and informal. "Essential element" is more precise and formal, fitting the academic style better.

2. "the productions along with their colour" -> "products along with their colors"
   Explanation: "Productions" is not the correct term here; "products" is the appropriate noun. Also, "colour" should be "colors" for consistency in plural form.

3. "indeed partly or greatly influence" -> "indeed significantly influence"
   Explanation: "Partly or greatly" is redundant and informal. "Significantly" is more concise and academically appropriate.

4. "affects in goods or furniture of telling the truth" -> "affects the truth in the quality of goods or furniture"
   Explanation: The original phrase is unclear and grammatically incorrect. The revised version clarifies the meaning and maintains formal tone.

5. "It depends on the kind of bags, bracelet or shoes that we wear" -> "It depends on the type of bags, bracelets, or shoes we wear"
   Explanation: "Kind" is less formal than "type," and "bracelet" should be pluralized to "bracelets" for consistency.

6. "colour plays an important role to stimulate our desire of buying" -> "colour plays a significant role in stimulating our desire to purchase"
   Explanation: "Desire of buying" is awkward and informal. "Desire to purchase" is more natural and formal.

7. "stuff that colourful will catch your attention" -> "items with vibrant colors will capture your attention"
   Explanation: "Stuff" is informal and vague; "items" is more precise. "Colourful" should be "colors" for grammatical correctness, and "capture" is more formal than "catch."

8. "male hardly cares about appearance" -> "men rarely concern themselves with appearance"
   Explanation: "Hardly cares" is informal and imprecise. "Rarely concern themselves with" is more formal and accurate.

9. "We can’t deny that our decisions are able to be influenced" -> "It is undeniable that our decisions can be influenced"
   Explanation: "We can’t deny" is conversational; "It is undeniable" is more formal and assertive.

10. "Let’s discuss about toothpaste" -> "Let us discuss toothpaste"
    Explanation: "Let’s" is informal and contractions are not suitable for academic writing. "Let us" is more formal and appropriate.

11. "All we know that the function of toothpaste is easily cleaning our teeth" -> "It is widely recognized that toothpaste primarily serves to clean teeth"
    Explanation: "All we know" is informal and vague. "It is widely recognized" is more formal and precise.

12. "by thanks to this funny effect" -> "thanks to this unexpected effect"
    Explanation: "By thanks to" is grammatically incorrect. "Thanks to" is the correct phrase, and "unexpected" is more neutral and formal than "funny."

13. "the entrepreneurs have collected thousands of dollars" -> "entrepreneurs have generated thousands of dollars"
    Explanation: "Collected" is too informal and vague; "generated" is more precise and appropriate for business contexts.

14. "by a practical view" -> "from a practical perspective"
    Explanation: "By a practical view" is awkward and informal. "From a practical perspective" is more formal and commonly used in academic writing.

Band điểm Task Response ước lượng: 7

Band Score for Task Response: 7

• Answer All Parts of the Question:

  • Detailed explanation: The essay addresses the prompt by discussing how colour influences purchasing decisions, providing examples such as clothing and toothpaste. However, while it touches on both parts of the question, it lacks depth in exploring the extent of this influence. The statement "colour affects in goods or furniture of telling the truth" is somewhat vague and does not clearly articulate how colour communicates value or quality in products.
  • How to improve: To enhance the response, the essay could benefit from a clearer structure that explicitly separates the discussion of how colour influences decisions and the degree of that influence. Including more specific examples and statistics or studies related to colour psychology in marketing would strengthen the argument.

• Present a Clear Position Throughout:

  • Detailed explanation: The essay presents a position that colour significantly influences purchasing decisions. However, the clarity of this position is sometimes undermined by awkward phrasing and grammatical errors, such as "the level of colour’s effect is determined" and "the function of toothpaste is easily cleaning our teeth." These issues can confuse the reader about the author’s stance.
  • How to improve: To maintain a clear position, the writer should focus on using straightforward language and clear transitions between ideas. A strong thesis statement in the introduction that outlines the main argument would help guide the reader throughout the essay.

• Present, Extend, and Support Ideas:

  • Detailed explanation: The essay presents several ideas about colour’s influence, such as its effect on gender-based preferences and the example of toothpaste. However, the development of these ideas is often superficial. For instance, the mention of gender differences in colour preference lacks supporting evidence or deeper analysis, which could make the argument more compelling.
  • How to improve: To improve the presentation and support of ideas, the writer should elaborate on each point with examples or research findings. For instance, discussing specific studies that show how colour affects consumer behaviour would provide a stronger foundation for the claims made.

• Stay on Topic:

  • Detailed explanation: The essay generally stays on topic, discussing colour’s influence on buying decisions. However, some parts, such as the discussion on gender preferences, could be more directly tied back to the main question of how much colour influences purchasing decisions. The phrase "we can’t deny that our decisions are able to be influenced by colour even in tiny or enormous stuff" feels somewhat off-topic and could be more focused.
  • How to improve: To maintain focus, the writer should ensure that every point made directly relates back to the influence of colour on purchasing decisions. Using topic sentences at the beginning of each paragraph to clarify how the content relates to the main argument can help keep the essay on track.

Overall, while the essay demonstrates a good understanding of the topic and presents relevant ideas, it would benefit from clearer articulation, deeper analysis, and more structured support for its claims.

Band điểm Coherence & Cohesion ước lượng: 5

Band Score for Coherence and Cohesion: 5

• Organize Information Logically:

  • Detailed explanation: The essay presents ideas related to the influence of color on purchasing decisions, but the organization lacks clarity and logical progression. For instance, the transition from discussing the general impact of color to specific examples (like bags and technology) is abrupt and lacks a clear connection. The argument jumps between points without adequately linking them, making it difficult for the reader to follow the line of reasoning.
  • How to improve: To enhance logical organization, the writer should outline their main points before writing the essay. Each paragraph should begin with a clear topic sentence that states the main idea, followed by supporting details that logically connect to that idea. For example, the essay could be structured into distinct paragraphs focusing on (1) the general influence of color, (2) gender differences in color perception, and (3) specific examples like toothpaste, each clearly linked to the thesis.

• Use Paragraphs:

  • Detailed explanation: The essay lacks effective paragraphing, which contributes to its overall coherence issues. Currently, it reads as a single block of text, making it challenging for readers to identify where one idea ends and another begins. This format can confuse the reader and dilute the impact of the arguments presented.
  • How to improve: The writer should use clear paragraphs to separate different ideas. Each paragraph should focus on a single point and include a topic sentence, supporting sentences, and a concluding sentence. For instance, the discussion about how color influences purchasing decisions could be one paragraph, while the example of toothpaste could be another. This separation will help clarify the argument and improve readability.

• Use a Range of Cohesive Devices:

  • Detailed explanation: The essay demonstrates limited use of cohesive devices, which affects the flow of ideas. Phrases like "additionally," "nevertheless," and "in conclusion" are present, but their usage is not varied or effectively integrated into the text. The lack of cohesive devices makes transitions between ideas feel abrupt and disjointed.
  • How to improve: To improve cohesion, the writer should incorporate a wider range of cohesive devices, such as conjunctions (e.g., "however," "furthermore"), referencing (e.g., "this," "these"), and substitution (e.g., "such items"). Additionally, using phrases that indicate contrast or comparison can help clarify relationships between ideas. For example, instead of saying "And normally, male hardly cares about appearance," the writer could say, "In contrast, males often prioritize functionality over aesthetics." This would create a smoother transition and enhance the overall coherence of the essay.

By addressing these areas, the writer can significantly improve the coherence and cohesion of their essay, leading to a higher band score in future assessments.

Band điểm Lexical Resource ước lượng: 6

Band Score for Lexical Resource: 6

• Use a Wide Range of Vocabulary:

  • Detailed explanation: The essay demonstrates a moderate range of vocabulary, with some attempts to use varied expressions such as "vital," "stimulate," and "advantage." However, there are instances where the vocabulary is repetitive or overly simplistic. For example, the phrase "stuff we buy" is vague and lacks sophistication. Additionally, terms like "colourful" and "technological things" could be replaced with more precise alternatives.
  • How to improve: To enhance the range of vocabulary, the writer should incorporate synonyms and more specific terms. For instance, instead of "stuff," the writer could use "products," "items," or "goods." Exploring a thesaurus for synonyms related to key concepts in the essay could help diversify the language used.

• Use Vocabulary Precisely:

  • Detailed explanation: The essay contains several instances of imprecise vocabulary usage. For example, the phrase "affects in goods or furniture of telling the truth" is unclear and awkwardly constructed. The use of "stuff" throughout the essay also detracts from the precision of the language. Additionally, the phrase "the one that has more colouring in their cream" is vague and could be misinterpreted.
  • How to improve: To improve precision, the writer should focus on using specific terms that clearly convey their intended meaning. For example, instead of "stuff," the writer could specify "products" or "items." Revising awkward phrases for clarity, such as changing "affects in goods or furniture of telling the truth" to "affects the perception of products and their quality," would enhance the overall precision of the vocabulary.

• Use Correct Spelling:

  • Detailed explanation: The essay contains several spelling errors and awkward phrases that affect readability. For example, "colour’s effect" should be "effect of colour," and "by thanks to this funny effect" is grammatically incorrect. Additionally, "hardly cares" should be "hardly care," as it refers to "males" in plural form.
  • How to improve: To enhance spelling accuracy, the writer should proofread the essay carefully, focusing on common spelling errors and grammatical structures. Utilizing spell-check tools and reading the essay aloud can help identify mistakes. Additionally, practicing spelling through exercises or quizzes on commonly misspelled words can reinforce correct spelling habits.

In summary, while the essay demonstrates a basic understanding of vocabulary related to the topic, there are significant areas for improvement in terms of range, precision, and spelling. By expanding vocabulary, using more precise language, and ensuring correct spelling, the writer can enhance the overall quality of their writing and potentially achieve a higher band score in the Lexical Resource criterion.

Band điểm Grammatical Range & Accuracy ước lượng: 5

Band Score for Grammatical Range and Accuracy: 5

• Use a Wide Range of Structures:

  • Detailed explanation: The essay demonstrates some variety in sentence structures, but it largely relies on simple and compound sentences. For instance, sentences like "Colour is a vital thing to make life more interesting and enjoyable" and "And normally, male hardly cares about appearance due to stuff they buy usually technological things" exhibit basic structures. There are attempts at complex sentences, such as "If you are a girl or a lady, stuff that colourful will catch your attention," but these are not always effectively constructed and can lead to confusion. The use of conjunctions and clauses is limited, which restricts the overall grammatical range.
  • How to improve: To enhance the range of structures, the writer should practice incorporating more complex sentences that include subordinate clauses and varied conjunctions. For example, instead of saying "And if those things appear to stimulate our activity," the writer could say, "If those items are designed to stimulate our activity, they are likely to influence our purchasing decisions." Additionally, varying the sentence openings and using different grammatical forms (e.g., gerunds, infinitives) can add depth to the writing.

• Use Grammar and Punctuation Accurately:

  • Detailed explanation: The essay contains several grammatical errors and punctuation issues that hinder clarity. For example, the phrase "affects in goods or furniture of telling the truth" is grammatically incorrect. The use of "the productions along with their colour indeed partly or greatly influence our decisions" lacks subject-verb agreement, as "productions" should be singular or the verb should be plural. Punctuation is also inconsistent; for instance, there are missing commas that could aid in separating clauses and ideas, such as before "for example" and in lists. Additionally, the use of "And" to start sentences is generally discouraged in formal writing.
  • How to improve: To improve grammatical accuracy, the writer should focus on subject-verb agreement and the correct use of prepositions. Practicing sentence structure exercises can help identify common errors. For punctuation, the writer should review rules regarding comma usage, especially in complex sentences and lists. Reading more academic essays can also provide insight into proper punctuation and grammatical conventions. Lastly, proofreading the essay for common mistakes before submission can significantly enhance clarity and coherence.

Bài sửa mẫu

Colour is a vital element that enhances the interest and enjoyment of life. The products along with their colors indeed partly or greatly influence our purchasing decisions. In the context of selling, colour affects the perception of the quality of goods or furniture. It depends on the type of bags, bracelets, or shoes we wear; colour plays a significant role in stimulating our desire to buy. For instance, items that are designed to encourage physical activity, such as dumbbells or technological gadgets, often use vibrant colours to capture our attention and define their value.

Additionally, the impact of colour can vary based on the gender of consumers. For example, women are often drawn to colourful items, such as the hue of a protective phone case. In contrast, men typically care less about appearance, as the products they purchase are often more technological in nature. It is undeniable that our decisions can be influenced by colour, whether in small or significant purchases.

Let us discuss toothpaste. It is widely recognized that the primary function of toothpaste is to clean our teeth effectively. However, we often choose the brands that feature more vibrant colours in their packaging, believing that these products will clean our teeth better than those with simpler designs. This assumption is, in fact, misleading. Thanks to this unexpected effect, entrepreneurs have generated thousands of dollars by capitalizing on our colour preferences.

In conclusion, from a practical perspective, colour is indeed an advantage for sellers and product companies aiming to enhance their revenue.