Research shows that consumers are less and less influenced by tv and newspaper advertisements than the past. Why is this happening? Is it a positive or negative development?
Research shows that consumers are less and less influenced by tv and newspaper advertisements than the past. Why is this happening? Is it a positive or negative development?
The recent research points out that certain consumers nowadays are less impressionable with advertising, compared to those in the past. In this essay, the reasons for this trend will be put forward before the conclusion summarises whether this development is positive or negative.
There are several reasons why advertising is less radical than in the previous years. The most obvious one is that people may be immune to advertisements. Firstly, advertisements have bombarded a variety of television channels, newspapers, magazines and websites. Secondly, the content and effects of advertisements have few changes for many years. All these factors can result in the boredom of customers, leading to their immunity to advertising in this day and age.
From my perspective, this change has more numerous favorable impacts for consumers. Chief among these is the smarter consumption. Advertisements tend to exagerate the capability of the products to boost their sales; therefore, when customers are not enticed by them, they can make smarter choices owing to the overall evaluation of the strength and weakness of the products. Some may argue that the less popularity of advertising prevents new and invaluable products from being introduced to customers. However, I believe the current market has become saturated, leaving very little chance that one can invent a revolutionary product . The main purpose of most advertisements may be to persuade customers to make a purchase regardless of their truly needs.
In conclusion, the most obvious reason of less influencing advertisements is the customers’ immunity. This change may help customers make smart choices when shopping.
