The research indicates that nowadays some consumers are less influenced by advertising than in the past. What are the reasons? Is it a positive or negative change?

In recent years, there has been some research highlighting the decreasing influence of advertisements on consumers. This trend might be caused by some reasons, namely the cautiousness from buyers and the readily available information on products. From my perspective, this change can be deemed positive, as it creates a competitive market while only allowing qualified products to survive.

The current shift in consumer’s attitude can be attributed to several factors, one of which is their deteriorating faith in advertisements. In fact, due to the prevalence of false advertising, consumers are no longer blindly believing in them. For example, there are a myriad of public complaints made to companies across many fields, from food and beverage to electronics, about how their products differ significantly from advertised photos. Moreover, because of the available information, consumers are prone to doing their own research instead of believing in companies. Questions that are frequently asked by consumers yet ignored by manufacturers, such as ingredient list or hygienic production process, can be answered by search engines and online experts. For instance, in the cosmetic industry, there are multiple mobile phone applications that allow users to scan a product to search for any information that they might need, complemented with an expert’s rating of the product.

This change in belief is opined to be a positive development thanks to its impacts. Firstly, corporations will have to be more transparent about their products if they want to compete and gain trust from their customers, by publicly displaying information on their communications to the public. This equals the eradication of false advertising and the encouragement for companies to be innovative for the betterment of their services. Secondly, many unqualified products will be wiped out, since they no longer have any flashy advertisements to hide behind. As a result, they may fail to survive the close inspection from consumers, leaving good products on the market.

In conclusion, it is the losing faith combined with proactiveness of consumers that reduced the influence of a company’s publicity, positively influencing the market and consumer’s rights.

Gợi ý nâng cấp từ vựng

"there has been some research highlighting" -> "research has highlighted"
Explanation: Simplifying "there has been some research highlighting" to "research has highlighted" streamlines the sentence and enhances the formal tone by avoiding the passive construction and using a more direct verb form.
"the cautiousness from buyers" -> "buyer caution"
Explanation: Replacing "the cautiousness from buyers" with "buyer caution" simplifies and clarifies the phrase, making it more direct and appropriate for academic writing.
"can be deemed positive" -> "is considered positive"
Explanation: Changing "can be deemed positive" to "is considered positive" uses a more assertive and definitive verb, which is more suitable for academic discourse.
"creates a competitive market while only allowing qualified products to survive" -> "fosters a competitive market by promoting only qualified products"
Explanation: The revised phrase "fosters a competitive market by promoting only qualified products" is more precise and avoids the awkward construction of "while only allowing."
"their deteriorating faith in advertisements" -> "their diminishing trust in advertisements"
Explanation: Replacing "deteriorating faith" with "diminishing trust" uses a more precise term that is commonly used in academic contexts to describe the erosion of confidence.
"no longer blindly believing in them" -> "no longer blindly accepting them"
Explanation: Changing "believing in them" to "accepting them" provides a more accurate description of the consumer behavior, as it implies a more active process of evaluation rather than simple faith.
"because of the available information" -> "owing to the availability of information"
Explanation: "Owing to the availability of information" is a more formal and precise way to express causality in academic writing.
"Questions that are frequently asked by consumers yet ignored by manufacturers" -> "Frequently asked consumer questions that manufacturers often ignore"
Explanation: Rearranging the phrase improves clarity and flow, making it more concise and direct.
"can be answered by search engines and online experts" -> "can be answered by search engines and online experts"
Explanation: This is a minor correction to ensure parallel structure and maintain the formal tone.
"This change in belief is opined to be a positive development" -> "This shift in consumer perception is viewed as a positive development"
Explanation: "This shift in consumer perception is viewed as a positive development" uses more precise language and avoids the less formal "opined."
"equals the eradication of false advertising" -> "equates with the elimination of false advertising"
Explanation: "Equates with" is a more formal and precise term than "equals," and "elimination" is preferred over "eradication" for a less dramatic and more academic tone.
"the encouragement for companies to be innovative for the betterment of their services" -> "the encouragement of companies to innovate and improve their services"
Explanation: "The encouragement of companies to innovate and improve their services" is more direct and avoids the awkward phrasing of the original.
"many unqualified products will be wiped out" -> "many substandard products will be eliminated"
Explanation: "Substandard products" is a more precise term than "unqualified products," and "eliminated" is a more formal choice than "wiped out."
"leaving good products on the market" -> "resulting in the survival of quality products"
Explanation: "Resulting in the survival of quality products" is a more formal and precise way to describe the outcome, avoiding the colloquial "leaving good products on the market."

Band điểm Task Response ước lượng: 8

Band Score for Task Response: 8

Answer All Parts of the Question:
- Detailed explanation: The essay effectively addresses both parts of the prompt. It identifies reasons for the decreasing influence of advertising on consumers, such as consumer skepticism and access to information. Furthermore, it argues that this change is positive, supporting this claim with logical reasoning about market competition and product quality. The use of examples, such as complaints about misleading advertisements and the role of technology in consumer research, strengthens the response.
- How to improve: To enhance the response, the essay could delve deeper into the implications of this trend on different stakeholders, such as advertisers and regulatory bodies. Including a brief discussion on potential negative consequences, such as the impact on small businesses that rely heavily on advertising, would provide a more balanced view.
Present a Clear Position Throughout:
- Detailed explanation: The essay maintains a clear position that the decline in advertising influence is a positive change. This stance is consistently reflected throughout the essay, particularly in the conclusion, where the author reiterates their viewpoint. The logical flow from the reasons provided to the conclusion supports the clarity of the position.
- How to improve: While the position is clear, the essay could benefit from a more explicit acknowledgment of potential counterarguments. Addressing a possible negative perspective, even briefly, would demonstrate a more nuanced understanding of the topic and strengthen the overall argument.
Present, Extend, and Support Ideas:
- Detailed explanation: The essay presents ideas effectively, with clear examples that support the main arguments. The discussion about consumer skepticism and the availability of information is well-developed, providing specific instances that illustrate the points made. The use of examples, such as mobile applications in the cosmetic industry, adds depth to the argument.
- How to improve: To further enhance the support for ideas, the essay could include statistical data or research findings that quantify the trends discussed. This would provide a stronger empirical basis for the claims made and enhance the overall persuasiveness of the argument.
Stay on Topic:
- Detailed explanation: The essay remains focused on the topic throughout, addressing the reasons for the change in consumer behavior and the implications of this shift. There are no significant deviations from the prompt, and the author consistently ties back to the main question.
- How to improve: To ensure sustained focus, the author could consider using topic sentences that explicitly link back to the prompt in each paragraph. This would reinforce the connection between the arguments made and the central question, ensuring clarity for the reader.

Overall, the essay demonstrates a strong understanding of the task and effectively communicates the author’s ideas. By incorporating the suggested improvements, the essay could achieve an even higher level of sophistication and depth in addressing the prompt.

Band điểm Coherence & Cohesion ước lượng: 8

Band Score for Coherence and Cohesion: 8

Organize Information Logically:
- Detailed explanation: The essay presents a clear and logical progression of ideas. The introduction effectively sets the stage by outlining the main reasons for the decreasing influence of advertisements and states the author’s perspective on the change. Each paragraph builds on the previous one, with the first body paragraph discussing the reasons for the shift in consumer attitudes and the second body paragraph elaborating on the positive impacts of this change. For example, the transition from discussing consumer skepticism to the implications for corporations is smooth and well-structured.
- How to improve: To enhance logical organization, consider using more explicit linking phrases at the beginning of each paragraph to signal the relationship between ideas. For instance, introducing the second body paragraph with a phrase like "Building on this point, it is important to consider the implications of this shift for corporations" could further clarify the connection between consumer attitudes and corporate behavior.
Use Paragraphs:
- Detailed explanation: The essay effectively uses paragraphs to separate distinct ideas, which aids in clarity and readability. Each paragraph has a clear focus: the first discusses the reasons for the change in consumer behavior, while the second addresses the positive implications of this change. The conclusion succinctly summarizes the main points, reinforcing the essay’s overall argument.
- How to improve: While the paragraphing is generally effective, ensuring that each paragraph begins with a clear topic sentence could strengthen the focus. For example, the first body paragraph could start with a sentence that explicitly states the main reason for the shift in consumer attitudes, such as "One significant reason for the decline in advertising influence is the growing skepticism among consumers regarding the truthfulness of advertisements."
Use a Range of Cohesive Devices:
- Detailed explanation: The essay demonstrates a good use of cohesive devices, such as "for example," "moreover," and "as a result," which help to connect ideas and provide clarity. These devices effectively guide the reader through the argument and illustrate the points being made. The use of cohesive devices contributes to the overall coherence of the essay, allowing for a smooth reading experience.
- How to improve: To further diversify the range of cohesive devices, consider incorporating more varied linking words and phrases. For example, using phrases like "In addition," "Consequently," or "This suggests that" could enhance the flow of ideas and provide additional clarity. Additionally, ensuring that cohesive devices are not overused in any single paragraph will help maintain a natural rhythm in the writing.

Overall, the essay exhibits strong coherence and cohesion, meriting a band score of 8. By implementing the suggested improvements, the writer can further enhance the clarity and effectiveness of their argument.

Band điểm Lexical Resource ước lượng: 7

Band Score for Lexical Resource: 7

Use a Wide Range of Vocabulary:
- Detailed explanation: The essay demonstrates a good range of vocabulary relevant to the topic. Terms such as "cautiousness," "deteriorating faith," "prevalence of false advertising," and "transparent" are effectively used to convey complex ideas. However, there are instances where the vocabulary could be more varied. For example, the phrase "some reasons" could be replaced with "several factors" or "various causes" to avoid repetition.
- How to improve: To enhance lexical variety, the writer should aim to incorporate synonyms and related terms throughout the essay. For instance, instead of repeatedly using "advertisements," alternatives like "marketing strategies" or "promotional content" could be employed. Engaging with a thesaurus or vocabulary-building exercises could help broaden the writer’s lexical range.
Use Vocabulary Precisely:
- Detailed explanation: The essay generally uses vocabulary accurately, but there are moments where precision could be improved. For example, the phrase "the readily available information on products" is somewhat vague; specifying the type of information (e.g., "detailed product specifications" or "consumer reviews") would enhance clarity. Additionally, the term "qualified products" may be confusing; it could be interpreted differently depending on context.
- How to improve: To improve precision, the writer should focus on selecting words that convey their intended meaning more clearly. For example, replacing "qualified products" with "high-quality products" would provide a clearer understanding. Regularly reviewing and refining word choices in practice essays can help the writer develop a more precise vocabulary.
Use Correct Spelling:
- Detailed explanation: The essay exhibits a high level of spelling accuracy, with no noticeable errors in the text. Words such as "advertisements," "cautiousness," and "transparency" are spelled correctly, reflecting a strong command of spelling conventions. This contributes positively to the overall readability of the essay.
- How to improve: To maintain and further enhance spelling accuracy, the writer should continue to proofread their work carefully. Utilizing spell-check tools and engaging in spelling exercises can also be beneficial. Additionally, keeping a personal list of commonly misspelled words can help reinforce correct spelling in future writing tasks.

Overall, the essay demonstrates a solid command of lexical resource, achieving a band score of 7. By focusing on expanding vocabulary range, enhancing precision in word choice, and maintaining spelling accuracy, the writer can work towards achieving a higher band score in future IELTS writing tasks.

Band điểm Grammatical Range & Accuracy ước lượng: 8

Band Score for Grammatical Range and Accuracy: 8

Use a Wide Range of Structures:
- Detailed explanation: The essay demonstrates a commendable variety of sentence structures. For instance, the use of complex sentences such as "This trend might be caused by some reasons, namely the cautiousness from buyers and the readily available information on products" effectively conveys multiple ideas within a single sentence. Additionally, the writer employs a mix of simple, compound, and complex sentences throughout the essay, which enhances the overall flow and coherence. However, there are instances where sentence structures could be further diversified, such as using more varied introductory phrases or clauses to enhance engagement.
- How to improve: To diversify sentence structures further, consider incorporating more conditional sentences (e.g., "If consumers continue to distrust advertisements, companies may need to rethink their marketing strategies") or participial phrases (e.g., "Having lost faith in traditional advertising, consumers are now more discerning"). This will not only add variety but also demonstrate a higher level of grammatical sophistication.
Use Grammar and Punctuation Accurately:
- Detailed explanation: The essay generally exhibits a high level of grammatical accuracy, with few errors. For example, the phrase "the current shift in consumer’s attitude" should be "the current shift in consumers’ attitudes" to reflect the plural possessive correctly. Additionally, punctuation is mostly accurate; however, there are minor issues, such as the comma usage in "by publicly displaying information on their communications to the public," which could be improved for clarity.
- How to improve: To enhance grammatical accuracy, it is essential to proofread for common errors, particularly with possessive forms and subject-verb agreement. Additionally, reviewing punctuation rules, especially regarding commas and conjunctions, will help clarify complex sentences. Consider practicing with exercises that focus on these specific areas to build confidence and accuracy.

Overall, the essay is well-structured and effectively communicates the writer’s ideas. By focusing on diversifying sentence structures and refining grammatical accuracy, the writer can further elevate the quality of their writing.

Bài sửa mẫu

In recent years, research has highlighted the decreasing influence of advertisements on consumers. This trend can be attributed to several factors, namely buyer caution and the readily available information on products. From my perspective, this change is considered positive, as it fosters a competitive market by promoting only qualified products.

The current shift in consumer attitudes can be attributed to various reasons, one of which is their diminishing trust in advertisements. In fact, owing to the prevalence of false advertising, consumers are no longer blindly accepting them. For example, there are numerous public complaints made to companies across many sectors, from food and beverages to electronics, regarding how their products differ significantly from advertised images. Moreover, because of the availability of information, consumers are inclined to conduct their own research instead of relying solely on companies. Frequently asked consumer questions that manufacturers often ignore, such as ingredient lists or hygienic production processes, can be answered by search engines and online experts. For instance, in the cosmetic industry, there are multiple mobile applications that allow users to scan a product to find any information they might need, complemented by an expert’s rating of the product.

This shift in consumer perception is viewed as a positive development due to its impacts. Firstly, corporations will have to be more transparent about their products if they want to compete and gain trust from their customers, by publicly displaying information in their communications. This equates with the elimination of false advertising and encourages companies to innovate and improve their services. Secondly, many substandard products will be eliminated, as they no longer have flashy advertisements to hide behind. As a result, they may fail to survive the scrutiny from consumers, allowing quality products to thrive in the market.

In conclusion, it is the loss of faith combined with the proactiveness of consumers that has reduced the influence of a company’s publicity, positively impacting the market and enhancing consumer rights.