In today’s digital age, the influence of advertising on consumer behavior has significantly diminished compared to the past. This shift can be attributed to various factors. This essay will delve into the reasons behind this change and evaluate whether it represents a positive or negative development for society.

In today’s digital age, the influence of advertising on consumer behavior has significantly diminished compared to the past. This shift can be attributed to various factors. This essay will delve into the reasons behind this change and evaluate whether it represents a positive or negative development for society.

In today’s digital age, the influence of advertising on consumer behavior has significantly diminished compared to the past. This shift can be attributed to various factors. This essay will delve into the reasons behind this change and evaluate whether it represents a positive or negative development for society.

One of the primary reasons for this phenomenon is the rise of digital media. With the advent of internet and social media platforms, consumers are constantly bombarded with an overwhelming number of advertisements. This excessive exposure has led to advertising fatigue, making consumers less responsive to traditional advertising methods. One obvious example for this is YouTube where users often encounter multiple ads before and during videos. This constant interruption can lead to frustration and ad fatigue, causing viewers to skip ads or use ad-blocking software. Another significant factor is the increased consumer awareness. Modern consumers are more informed and skeptical about the claims made in advertisements. They have access to a wealth of information online, including product reviews, ratings, and comparisons, which allows them to make more informed purchasing decisions. This shift in behavior reduces the impact of traditional advertising, as consumers rely more on peer reviews and personal research. For example, websites like Shoppe and Lazada provide extensive product reviews and ratings from other consumers. Before making a purchase, many people read these reviews to get a sense of the product’s quality and reliability, rather than relying solely on the manufacturer’s claims.

From my point of view, this shift in consumers' behaviors bring more benefits that outweigh the drawbacks. One significant postivity is the promotion of ethical practices. As consumers become less influenced by traditional advertising, companies are encouraged to adopt more ethical practices. This includes fair labor practices, sustainable sourcing, and corporate social responsibility. Brands that genuinely care about these issues are more likely to gain consumer trust and loyalty. Secondly, this shift will also lead to innovation in marketing. As the reduced impact of traditional ads pushes companies to innovate and find new ways to connect with their audience. This can lead to more creative and engaging marketing strategies, such as interactive content, influencer partnerships, and experiential marketing.

In conclusion, the rise of digital media contains excessive ad coupled with wealth of online reviews, ratings on products contribute significantly on the decline of influential advertisements. As a consequence, brands will strive to gain and maintain consumer trust and loyalty as well as more creative and engaging marketing strategies.

Gợi ý nâng cấp từ vựng

1. "In today’s digital age" -> "In the contemporary digital era"
   Explanation: "Contemporary digital era" is a more precise and formal term that enhances the academic tone of the essay, replacing the more colloquial "today’s digital age."

2. "has significantly diminished" -> "has significantly decreased"
   Explanation: "Decreased" is a more precise term in this context, as it specifically refers to a reduction in quantity or intensity, which is more appropriate for describing the impact of advertising on consumer behavior.

3. "delve into" -> "examine"
   Explanation: "Examine" is a more formal and academically appropriate verb than "delve into," which can sound slightly informal and vague.

4. "bombarded with" -> "exposed to"
   Explanation: "Exposed to" is a more formal and precise term that avoids the colloquial tone of "bombarded with," which can imply a negative connotation.

5. "advertising fatigue" -> "advertising desensitization"
   Explanation: "Advertising desensitization" is a more specific and academically recognized term that accurately describes the phenomenon of consumers becoming less responsive to advertising.

6. "One obvious example for this is" -> "One obvious example of this is"
   Explanation: Correcting the preposition "for" to "of" improves grammatical accuracy and clarity.

7. "This constant interruption can lead to frustration and ad fatigue" -> "This constant interruption often leads to frustration and advertising fatigue"
   Explanation: "Often leads" is more precise than "can lead," and "advertising fatigue" is the correct term to use instead of the informal "ad fatigue."

8. "increased consumer awareness" -> "enhanced consumer awareness"
   Explanation: "Enhanced" is a more formal and precise term than "increased," which is somewhat vague and less specific in this context.

9. "reduces the impact of traditional advertising" -> "diminishes the effectiveness of traditional advertising"
   Explanation: "Diminishes the effectiveness" is a more precise and formal way to describe the reduction in impact, replacing the less specific "reduces the impact."

10. "From my point of view" -> "In my opinion"
    Explanation: "In my opinion" is a more formal expression commonly used in academic writing, replacing the more conversational "From my point of view."

11. "this shift in consumers’ behaviors" -> "this shift in consumer behavior"
    Explanation: "Consumer behavior" is the correct noun form, and the singular "behavior" is more appropriate when referring to a general trend.

12. "One significant postivity" -> "One significant positive aspect"
    Explanation: "Positive aspect" is grammatically correct and more formal than "postivity," which is not a standard term.

13. "Brands that genuinely care about these issues are more likely to gain consumer trust and loyalty" -> "Brands that genuinely prioritize these issues are more likely to earn consumer trust and loyalty"
    Explanation: "Prioritize" is a more precise verb than "care about," and "earn" is a more formal synonym for "gain" in this context.

14. "This can lead to more creative and engaging marketing strategies" -> "This may lead to more innovative and engaging marketing strategies"
    Explanation: "May" is more cautious and academically appropriate than "can," and "innovative" is a more precise term than "creative" in the context of marketing strategies.

Band điểm Task Response ước lượng: 8

Band Score for Task Response: 8

• Answer All Parts of the Question:

  • Detailed explanation: The essay effectively addresses the prompt by discussing the reasons behind the diminished influence of advertising and evaluating the implications of this change for society. The author identifies key factors such as digital media and increased consumer awareness, providing relevant examples to support these points. However, while the reasons are well-explained, the evaluation of whether this shift is positive or negative could be more balanced. The essay leans heavily towards the positive aspects without adequately addressing potential drawbacks.
  • How to improve: To enhance the response, the author should explicitly acknowledge and discuss some negative consequences of diminished advertising influence, such as potential misinformation or the challenges faced by smaller businesses that rely on traditional advertising. This would provide a more comprehensive view of the topic.

• Present a Clear Position Throughout:

  • Detailed explanation: The essay maintains a clear position that the shift in consumer behavior is beneficial, as seen in the statement "this shift in consumers’ behaviors bring more benefits that outweigh the drawbacks." The author consistently supports this viewpoint with arguments related to ethical practices and marketing innovation. However, the transition between discussing reasons and evaluating their implications could be smoother to reinforce the position.
  • How to improve: To improve clarity and consistency, the author could use clearer topic sentences at the beginning of each paragraph that directly link back to the thesis. Additionally, reinforcing the position with a brief acknowledgment of counterarguments would strengthen the overall argument.

• Present, Extend, and Support Ideas:

  • Detailed explanation: The essay presents and supports ideas well, particularly in the discussion of digital media and consumer awareness. The examples provided, such as YouTube ads and online reviews, effectively illustrate the points made. However, some ideas, particularly regarding the benefits of reduced advertising influence, could be further developed. For instance, the mention of ethical practices and innovation is promising but lacks depth in explanation and examples.
  • How to improve: To enhance the development of ideas, the author should elaborate on the implications of ethical practices and marketing innovation. Providing specific examples of companies that have successfully adapted to these changes would strengthen the argument and provide a clearer picture of the benefits discussed.

• Stay on Topic:

  • Detailed explanation: The essay generally stays on topic, focusing on the decline of advertising influence and its implications. However, the conclusion introduces some grammatical errors and awkward phrasing that detracts from the overall coherence. Phrases like "the rise of digital media contains excessive ad coupled with wealth of online reviews" are unclear and could confuse the reader.
  • How to improve: To maintain focus and clarity, the author should ensure that the conclusion succinctly summarizes the main points without introducing new ideas or unclear phrases. A clearer restatement of the thesis and a summary of the key arguments would reinforce the essay’s focus and coherence.

Overall, the essay demonstrates a strong understanding of the topic and presents a well-structured argument. With some adjustments to address counterarguments, enhance the depth of ideas, and improve clarity, it could achieve an even higher score.

Band điểm Coherence & Cohesion ước lượng: 7

Band Score for Coherence and Cohesion: 7

• Organize Information Logically:

  • Detailed explanation: The essay presents a clear argument regarding the diminishing influence of advertising on consumer behavior, structured around two primary reasons: the rise of digital media and increased consumer awareness. Each reason is supported with relevant examples, such as the mention of YouTube and online review platforms. However, the transition between ideas could be smoother; for instance, the shift from discussing advertising fatigue to consumer awareness feels abrupt. The conclusion summarizes the main points but does not fully encapsulate the evaluation of whether this change is positive or negative, which could enhance the overall logical flow.
  • How to improve: To enhance logical organization, consider using clearer topic sentences that outline the main idea of each paragraph. Additionally, employing transitional phrases (e.g., "Furthermore," "In addition," "Conversely") can help guide the reader through the argument more fluidly. A more explicit connection between the reasons and the final evaluation in the conclusion would also strengthen coherence.

• Use Paragraphs:

  • Detailed explanation: The essay effectively uses paragraphs to separate different ideas, which aids readability. Each paragraph focuses on a distinct aspect of the argument, such as the reasons for the decline in advertising influence and the potential benefits of this shift. However, the third paragraph, which discusses the benefits, could be further divided into two separate paragraphs: one focusing on ethical practices and the other on marketing innovation. This would provide clearer separation of ideas and allow for more in-depth discussion.
  • How to improve: To improve paragraphing, ensure that each paragraph contains a single main idea, supported by examples and explanations. Consider starting new paragraphs when introducing a new point or when the discussion shifts significantly, as this will help maintain clarity and focus throughout the essay.

• Use a Range of Cohesive Devices:

  • Detailed explanation: The essay demonstrates a reasonable use of cohesive devices, such as "One of the primary reasons," "For example," and "In conclusion." These phrases help to connect ideas and guide the reader. However, the range of cohesive devices is somewhat limited, and the essay could benefit from more varied expressions to enhance coherence. For instance, the use of conjunctions and linking phrases could be expanded to improve the flow between sentences and ideas.
  • How to improve: To diversify cohesive devices, incorporate a wider range of linking words and phrases, such as "Moreover," "Consequently," "Despite this," and "On the other hand." Additionally, using pronouns and synonyms can help avoid repetition and create smoother transitions between sentences. Practicing the integration of these devices in writing will enhance overall cohesion.

In summary, while the essay demonstrates a solid understanding of the topic and presents a coherent argument, improvements in logical organization, paragraph structure, and the use of cohesive devices could elevate the score further. Focusing on these areas will help in achieving a higher band score in Coherence and Cohesion.

Band điểm Lexical Resource ước lượng: 6

Band Score for Lexical Resource: 6

• Use a Wide Range of Vocabulary:

  • Detailed explanation: The essay demonstrates a reasonable range of vocabulary, particularly in discussing concepts related to advertising and consumer behavior. Phrases such as "advertising fatigue," "consumer awareness," and "ethical practices" show an attempt to use topic-specific language. However, the vocabulary is somewhat limited in variety, with some repetition of terms like "advertising" and "consumers." For instance, the phrase "this shift in consumers’ behaviors" could have been varied with synonyms or paraphrased to enhance lexical diversity.
  • How to improve: To improve, the writer should aim to incorporate synonyms and related terms to avoid redundancy. For example, instead of repeatedly using "advertising," alternatives like "promotional strategies" or "marketing efforts" could be employed. Additionally, exploring more nuanced vocabulary related to consumer psychology or digital marketing could enrich the essay.

• Use Vocabulary Precisely:

  • Detailed explanation: The essay contains instances of precise vocabulary usage, such as "overwhelming number of advertisements" and "informed purchasing decisions." However, there are moments where the vocabulary could be more accurately applied. For example, the term "postivity" is a misspelling of "positivity," which detracts from the precision of the argument. Additionally, the phrase "this shift will also lead to innovation in marketing" could be more clearly articulated by specifying what kind of innovation is being referred to.
  • How to improve: To enhance precision, the writer should proofread for spelling errors and ensure that all terms are used correctly. Furthermore, providing specific examples of innovative marketing strategies would clarify the argument and demonstrate a deeper understanding of the topic.

• Use Correct Spelling:

  • Detailed explanation: The essay contains several spelling errors, the most notable being "postivity" instead of "positivity" and "Shoppe" which may be a misspelling of "Shopee." These errors can undermine the overall quality of the writing and distract the reader from the content.
  • How to improve: To improve spelling accuracy, the writer should utilize spell-check tools and carefully proofread the essay before submission. Additionally, practicing spelling through writing exercises or using vocabulary flashcards can help reinforce correct spelling of commonly used terms in the context of advertising and consumer behavior.

Overall, while the essay demonstrates a solid understanding of the topic and attempts to use relevant vocabulary, there is room for improvement in lexical variety, precision, and spelling accuracy. By addressing these areas, the writer can enhance the overall quality of their writing and potentially achieve a higher band score in the Lexical Resource criterion.

Band điểm Grammatical Range & Accuracy ước lượng: 7

Band Score for Grammatical Range and Accuracy: 7

• Use a Wide Range of Structures:

  • Detailed explanation: The essay demonstrates a good variety of sentence structures, including simple, compound, and complex sentences. For instance, the opening sentences effectively set the context and purpose of the essay. The use of phrases such as "One of the primary reasons for this phenomenon" and "Another significant factor is" showcases an ability to introduce ideas clearly. However, there are instances of repetitive structures, particularly in the way points are introduced and elaborated upon, which can detract from the overall fluidity of the writing.
  • How to improve: To enhance the variety of sentence structures, the writer could incorporate more complex sentences with subordinate clauses or use different introductory phrases. For example, instead of repeatedly starting with "One significant…" or "Another significant…", the writer could vary these with phrases like "Additionally," or "Furthermore," to create a smoother flow. Experimenting with different ways to combine ideas, such as using participial phrases or conditional clauses, could also enrich the essay’s grammatical range.

• Use Grammar and Punctuation Accurately:

  • Detailed explanation: The essay generally maintains a good level of grammatical accuracy, but there are a few errors that impact clarity. For example, the phrase "One obvious example for this is YouTube" should be corrected to "One obvious example of this is YouTube." Additionally, the sentence "this shift in consumers’ behaviors bring more benefits that outweigh the drawbacks" contains a subject-verb agreement error; it should read "this shift in consumers’ behaviors brings more benefits." Punctuation is mostly correct, but there are minor issues, such as the lack of a comma before "as" in "as the reduced impact of traditional ads pushes companies to innovate."
  • How to improve: To improve grammatical accuracy, the writer should carefully proofread the essay to catch subject-verb agreement errors and ensure correct preposition usage. Practicing sentence structure variations and reviewing common grammatical rules can also help. For punctuation, the writer should familiarize themselves with comma usage rules, particularly in complex sentences, to enhance clarity and readability. Utilizing grammar-checking tools or seeking feedback from peers can provide additional support in identifying and correcting these errors.

Overall, while the essay demonstrates a solid command of grammatical range and accuracy, addressing the noted weaknesses will help elevate the writing to a higher band score.

Bài sửa mẫu

In today’s digital era, the influence of advertising on consumer behavior has significantly decreased compared to the past. This shift can be attributed to various factors. This essay will examine the reasons behind this change and evaluate whether it represents a positive or negative development for society.

One of the primary reasons for this phenomenon is the rise of digital media. With the advent of the internet and social media platforms, consumers are constantly exposed to an overwhelming number of advertisements. This excessive exposure has led to advertising fatigue, making consumers less responsive to traditional advertising methods. One obvious example of this is YouTube, where users often encounter multiple ads before and during videos. This constant interruption often leads to frustration and advertising fatigue, causing viewers to skip ads or use ad-blocking software. Another significant factor is the enhanced consumer awareness. Modern consumers are more informed and skeptical about the claims made in advertisements. They have access to a wealth of information online, including product reviews, ratings, and comparisons, which allows them to make more informed purchasing decisions. This shift in consumer behavior diminishes the effectiveness of traditional advertising, as consumers rely more on peer reviews and personal research. For example, websites like Shopee and Lazada provide extensive product reviews and ratings from other consumers. Before making a purchase, many people read these reviews to assess the product’s quality and reliability, rather than relying solely on the manufacturer’s claims.

In my opinion, this shift in consumer behavior brings more benefits that outweigh the drawbacks. One significant positive aspect is the promotion of ethical practices. As consumers become less influenced by traditional advertising, companies are encouraged to adopt more ethical practices. This includes fair labor practices, sustainable sourcing, and corporate social responsibility. Brands that genuinely prioritize these issues are more likely to earn consumer trust and loyalty. Secondly, this shift will also lead to innovation in marketing. As the reduced impact of traditional ads pushes companies to innovate and find new ways to connect with their audience, this may lead to more innovative and engaging marketing strategies, such as interactive content, influencer partnerships, and experiential marketing.

In conclusion, the rise of digital media, coupled with excessive advertising and a wealth of online reviews and ratings, contributes significantly to the decline of influential advertisements. As a consequence, brands will strive to gain and maintain consumer trust and loyalty, as well as develop more creative and engaging marketing strategies.